Carla Guidotti

Social Media Manager combining strategic thinking, hands-on content production and performance analysis to turn business objectives into measurable growth.

FREELANCE SOCIAL MEDIA MANAGER at EXPLORA PROJECT (2025-10 – Present)

• Led organic social strategy: content calendar, KPIs and continuous optimisation.
• Managed content and channels, reaching up to 500K accounts.
• Led newsletters sent to 110K recipients, generating up to 3K clicks.
• Analysed performance to continuously optimise content.

SOCIAL MEDIA MANAGER & MARKETING DESIGNER at WHYMPR & IPHIGÉNIE - CHAMONIX (2022-09 – 2024-09)

• Managed social channels and launched Whympr's TikTok account.
• Produced 74 videos, generating 550K+ organic views and 6,600 followers.
• Managed communities and adapted content across platforms.
• Coordinated collaborations with creators, brands and tourism boards.
• Led UGC ad campaigns that reduced acquisition costs by 5x.

COMMUNICATIONS OFFICER at KOPPA - BESANÇON (2021-09 – 2022-08)

• Managed social media, newsletters and the e-commerce website launch.
• Redesigned internal communication materials.
• Created print, sales and marketing assets.
• Designed product catalogues and marketing materials.

SOCIAL MEDIA TRAINING at LÀ-HAUT (2026-02 – Present)

• Designed and delivered social media training, doubling average engagement.
• Helped the team create content and become more autonomous.
• Analysed performance and provided recommendations.

UGC CONTENT CREATOR (2024-09 – Present)

• Created UGC for travel, outdoor and lifestyle brands.
• Managed concept development, filming, editing and delivery.

FREELANCE WRITER at CHILOWÉ & TOPORANDO (2022-06 – Present)

• Write travel and adventure articles for outdoor media.

EVENT VOLUNTEER at UTMB GROUP (2025-09 – Present)

• Supported event logistics and participant flow coordination at the Wildstrubel by UTMB.

Master's Degree in Brand Strategy and Communications Project Management – ESP - Lyon (2022 – 2024)

Bachelor's Degree in Business, Sales and Marketing – CNAM - Besançon (2019 – 2022)

Bachelor's Degree in Sales and Marketing – ICD Business School - Besançon (2021 – 2022)