Strategic Communications Expert
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I have two + decades of experience driving public affairs and communications campaigns and programs for brands that align with their missions and business goals leading to successful results.
My work has included devising programs – in marketing, advertising, public affairs, public relations, and corporate communications - to reach businesses, consumers, and lawmakers – through impactful and integrated strategies in traditional and non-traditional mediums. To achieve success, each approach is unique, whether it’s executing smart thought leadership activities to promote brand leaders or a more grassroots approach to storytelling by deploying a digitally integrated campaign for a targeted audience that yields quantifiable success.
I also enjoy mentoring and teaching team members and staff.
Prior to my time at public relations agencies, my career in network and regional television news provided a solid foundation for my career in – and love of -- storytelling.
Core Competencies The launch of my career in broadcast journalism propelled my love of professional storytelling. I now hold two plus decades of telling stories and protecting brands through corporate communications, public affairs, public relations, targeted marketing, crisis communications and communications training.
Creating strategic communications to secure results that align with a brand’s business goals:
Executive Leadership Certification, Chicago Booth School of Business, 2016
BA in Communications Studies, Virginia Tech, 1993
