Digital Marketing Content Specialist - Planoly - New York, NY
(2020-06 - 2024-06)
- Built brand awareness through content marketing strategies, event activations, and partners that align with our brand awareness goal
- Executed a new content strategy centered around building our creator + influencer audience
- Led repositioning and relaunch of newsletter to align with creator-first brand strategy
- Owned editorial calendar and content strategy across newsletter, social, and video channels to strengthen creator audience positioning
- Implemented content strategy for our editorial and newsletter content + additional channels to attract our ideal customer persona
- Project managed freelance & contributing editorial writers
- Created and published video content for our Instagram and TikTok
Freelance Social Media Consultant + Creator - Freelance - Phoenix, AZ
(2020-01)
- Produced 200+ person SXSW brand activation with sponsors, vendors, and guest experience strategy
- Managed event logistics, coordinated alcohol sponsors with local distilleries, DJ and audio equipment
- Built guest list, tracked RSVPs, led door entry
- Work with video content social media firms to brainstorm effective video strategies for brands joining TikTok or Instagram Reels
- Create social media video content for paid and organic social
- Create and pitch a consumer-driven campaign
- Brands: Parade Underwear, StyleAI, Biz Detergent, Vonlane, etc.
Sales Consultant - Aesthetic treatment practice - Phoenix, AZ
(2024-06 - 2024-12)
- Aesthetic treatment sales
- Developed and nurtured client relationships and curated treatment plans tailored for each patient's needs
