Cecelia Martin

As a strategic consultant with a foundation in editorial and book publishing, I specialize in helping early-stage brands and startups craft compelling narratives, build resilient business models, and translate vision into execution. My career began in the world of books—where precision, storytelling, and audience insight were paramount—and those same skills now fuel my work across digital operations, market research, and brand strategy. Whether I’m optimizing workflows, designing learning programs, or refining a founder’s pitch, I bring a rare blend of analytical rigor and creative empathy to every engagement.

As a Senior Ecommerce & Digital Operations Leader, I specialize in turning complexity into clarity and strategy into measurable outcomes. With over a decade of success at companies like GoPro, Barnes & Noble, and Penguin Random House, I lead initiatives that streamline operations, reduce costs, and improve customer satisfaction across global ecommerce ecosystems.

At GoPro, I led the successful launch of gift card programs in nine countries, optimized post-purchase communication flows to reduce call volume by 25%, and developed business cases for high-impact programs like Buy with Prime and BOPIS. At Barnes & Noble, I managed a $52M freight P&L and drove a 12% reduction in split orders through smarter sourcing strategies.

My superpower lies in aligning cross-functional teams—from logistics and S&OP to merchandising and FP&A—to drive forward initiatives that balance operational precision with customer-centric design. Whether I’m building forecasting models, optimizing order life cycles, or driving contract negotiations, I’m focused on solutions that scale, save, and succeed.

I have a masters in Library and Information Science.