Creator Program Lead at LockedIn AI (2026-04 – 2026-06)
- Revamped creator onboarding from a manual review process (90% rejection rate) to an upfront trial model. Built creator-facing Notion SOPs and automated onboarding and payout workflows using Claude, APIs, and MCP integrations to enforce criteria, reducing weekly onboarding time by 3+ hours across a 40-creator roster.
- Scaled high-volume UGC program sourcing creator formats generating 64.5M+ monthly views (2.3% engagement) and 3,500+ active website app sessions (35.8% engagement), optimizing budget allocation within $15K+ monthly spend.
- Renegotiated SideShift partnership compliance and vetting standards, establishing secondary UGC campaign with a 15-creator US-based roster.
- Developed ManyChat and Meta Automation SOPs eliminating manual creator outreach, automating 100K+ CTA-triggered DM and comment responses enabling creators to focus on organic content and engagement.
- Built 3-person ops team by promoting top creator to assistant content coach role, establishing defined responsibilities and mentorship framework to enable operational scaling and content strategy alignment.
- Led dedicated UGC app product strategy, supporting core team design execution; conducted weekly mock interview sessions (2 actors), produced interview content, and established Actor SOPs enabling creator resource access.
UGC Program Manager at LockedIn AI (2025-09 – 2026-04)
- Scaled UGC campaign from 200M to 400M+ views in 6 months by leading 7 creators and optimizing content for audience engagement.
- Produced and edited 40+ short-form videos weekly for 7-creator roster, equipping creators with high-quality content assets and enabling rapid content shipping at scale.
- Recruited and onboarded 30+ UGC creators in early-stage program, analyzing performance and churn to refine strategy and focus on a core roster of 7 strong performers for sustained campaigns.
- Led weekly content strategy meetings analyzing performance metrics, enforcing format execution standards, identifying underperforming creators, and optimizing roster consistency.
Campaign Manager, UGC Creator at Vo Creations (2025-08 – 2026-01)
- Owned end-to-end campaign execution, executing client goals into creator strategy and leading 5 UGC creators to generate 1.4M+ campaign views through creator content optimization.
- Scaled brand growth to 1.5K YouTube subscribers in one month while building a 6K+ cross-platform community across YouTube, TikTok, and Instagram through series-based content and ManyChat automation.
