Marketing Compliance – Sapphire Strategic Partnerships & Experiences - JP MORGAN CHASE - Wilmington, DE
(2021-02)
Hired as part of the core 10-person start-up team supporting the development of the highly-confidential "net-new" Chase Sapphire Reserve Airport Lounge program.
- Third Party Oversight (TPO) including all contractual obligation tracking & reporting - key project management of clients and vendors executing lounge operations.
- Defined KPIs and reporting frameworks to evaluate campaign performance, engagement, and risk mitigation as well as mitigation strategy and process.
- Led initiatives to improve data integrity and segmentation accuracy, supporting targeted outreach.
- Developed scalable processes/controls that enhanced campaign execution efficiency / performance tracking.
- Cultivated comprehensive go-to-market strategy designed to achieve an unparalleled customer experience for Chase Sapphire Reserve cardholders & enhance the travel journey through strategic development of "surprise & delight" product offerings in-lounge.
- Developed and executed all policies & procedures used for daily lounge operations; Owned internal control approval process and managed all governance framework testing.
- Partnered cross-functionally with marketing, analytics, and compliance teams to support data governance and campaign execution standards, ensuring regulatory alignment across digital channels.
Digital Marketing Manager, Enterprise (Email & Acquisition Focus) - HERFF JONES | VARSITY BRANDS - Indianapolis, IN
(2019-09 - 2020-12)
Hired by Bain Capital during pre-IPO company transformation phase to manage enterprise-wide marketing team (10 total direct reports) and execute new strategic marketing initiatives targeting students & parents.
- Built and implemented the email acquisition strategy for new sales and marketing campaigns increasing customer growth, engagement, and conversion rates.
- Launched and optimized multi-stage email campaigns to drive customer acquisition and retention.
- Improved open rates and CTR through structured A/B testing of subject lines, creative, and CTAs.
- Developed targeted segmentation strategies to deliver personalized, high-converting email experiences.
- Partnered cross-functionally to align messaging across digital channels to improve the customer journey.
- Delivered campaign reporting and insights, providing data-driven recommendations to optimize performance.
Digital Marketing Execution Lead (Email SME) - JP MORGAN CHASE - Wilmington, DE
(2018-08 - 2019-09)
Served as the Campaign Manager responsible for all digital, direct mail, email, social, print, web (micro-sites/landing pages) and content development as well as all co-branded asset and collateral development.
- Ensured deadlines & project management timelines were met through execution and launch of campaigns.
- Executed large-scale email marketing campaigns in highly-regulated environment, ensuring compliance and QA.
- Managed end-to-end campaign execution, including HTML asset delivery, QA, deployment, and performance tracking.
- Developed tagging structures and tracking frameworks for cross-channel attribution and reporting.
- Collaborated with legal/compliance teams to ensure regulatory adherence/compliance (CAN-SPAM, internal policies).
- Led project timelines and stakeholder coordination to ensure on-time campaign delivery.
Strategic Marketing Manager (ROI) - THOMAS PUBLISHING - New York, NY
(2014-09 - 2016-03)
- Developed and executed multi-channel marketing campaigns, including email programs to drive lead generation.
- Partnered with clients to optimize digital marketing performance through analytics and segmentation.
- Launched ROI-focused initiatives that generated $650K in retained revenue within six months.
Sports & Entertainment - Senior Analyst - MADISON SQUARE GARDEN - New York, NY
(2014-05 - 2014-09)
- Managed email database segmentation and targeting strategies to drive ticket sales and fan engagement.
- Executed A/B testing using Adobe tools to optimize campaign performance and personalization.
- Supported website and campaign tracking through tagging and QA processes.
Global Business Intelligence & Analytics - Analyst - SCHOLASTIC INC. - New York, NY
(2012-09 - 2014-05)
- Responsible for analyzing total performance of the Scholastic Student, Teachers & Kids brands and providing readouts to stakeholders highlighting key insights and engagement trends in reporting.
- Built dashboards and reporting tools to analyze marketing performance and customer behavior.
- Supported campaign analytics and insights for data-driven marketing decisions.
Senior Associate - CALIBER CORPORATE ADVISORS - New York, NY
(2011-07 - 2012-09)
- Built and maintained relationships with top-tier media outlets including financial, fin-tech, and trade publications to secure consistent coverage.
- Created compelling content including press releases, blogs, white papers, executive bios, etc.
- Collaborated with internal teams (digital, content, design) & stakeholders to execute multi-channel campaigns
