Cheryl Bass

Highly motivated Director of Sales with excellent customer relationship skills. Strong sales experience to include prospecting, closing, recruitment and retention. Prepared monthly reports and annual budgets.

Conducted member surveys and point of contact for committee Co-Chairs. Started a very successful Leadership Roundtable session, engaged members with starting a quarterly Good News Announcement. Strong background in the hospitality industry to include Sales Manager of Corporate and Association accounts.

Event

Manager to include entertainment, athletes, law firms and complete buyouts. Very experienced in contract negotiations.

Experience in radio, advertising and promotions.

Director of Member Services - IBWA - Alexandria, VA

(2015-02 - 2026-07)

• Responsible for member recruitment and retention
• Set annual membership budgets
• Conducted bi-annual member surveys
• Receive and process member payment
• Responsible for 3million dollar budget
• Supervise membership and technical coordinator
• Experience with WP and Excel Spreadsheets
• Organize Leadership Roundtables
• Assist with Strategic Planning for membership recruitment
• Organized membership Good News Announcement
• Assist with tradeshow sales
• Membership Committee Liaison
• Assist members with any questions, organize on-boarding sessions

Manager of Membership - American Association for Homecare - Arlington, VA

(2006-12 - 2015-02)

• Responsible for sales and retention
• Seeking new leads and prospects
• Attend company tradeshow
• Find and offer Non-Due Revenue Streams
• Prepare payments for Director
• Log new members in database
• Cold calling and arrange phonathons

Corporate Sales Manager - Hilton Old Town - Alexandria, VA

• Conduct site inspections, prepare contracts, negotiate contracts, set up tastings and pairings, meet sales goals and quotas
• Prepare materials for weekly sales meetings

Corporate and Association Sales Manager - Holiday Inn Select/Alexandrian Old Town

• Conduct site inspections, handle contracts and proposals, negotiate contracts
• Attend tradeshow and industry events
• Cold calling and prepared sales reports
• Delphi experience

Event Sales Manager - ESPN Zone (a Walt Disney Company) - Washington DC

• Handle all incoming calls and leads for special event request
• Many clients and events consisted of DC Law Firms, Allen Iverson Classic, company buyouts
• Responsible for follow-up, building strong client relationships
• Preparing contracts and proposals and closing sales
• Completed a 14-day Walt Disney Training Program based on providing exceptional client service and relationships

Associate Of Arts - Marketing - Strayer University