Product & Growth Management
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Results-driven professional with over a decade of experience in product management, growth strategy, and account management, with a proven track record in early-stage and high-growth environments. Skilled in developing data-driven growth strategies, leading cross-functional teams, and driving customer acquisition and retention. Successfully launched market-leading products and campaigns for clients that drove $5 million in gross revenue.
Adept at leveraging market research and performance analytics to optimize outcomes and align with business objectives.
An accomplished Product Manager with over a decade of experience in digital product management, customer engagement and marketing. I have collaborated on product strategies and roadmaps, ensures cohesive messaging and branding for product launches while analyzing customer feedback to refine strategies, as well as aligned cross-functional teams to drive successful product launches.
Prior to shifting towards the product management space, I excelled as a Digital Marketing Specialist, managing integrated campaigns across email, social media, and SEO, leveraging data analytics to optimize ROI and KPIs. As an Email Marketing Manager, I developed targeted email campaigns, conducted A/B testing, and ensured compliance with industry regulations, significantly boosting engagement and revenue.
My Bachelor of Arts in Communications from Arizona State University has provided a strong foundation in strategic communication, content creation, and audience engagement, enabling me to craft compelling marketing narratives and foster meaningful connections between products and their audiences.