Chris Kelly

Demonstrated success with consultative B2B sales, building business relationships, account management and product development. Possess comprehensive experience in the Christmas industry and Lawn & Garden Markets.

Key Accounts includes: CVS, Rite Aid, Home Depot, Big Lots, Canadian Tire, Home Hardware, True Value, Ace, Arett, Frontgate, Balsam Hill, Amazon, Garden Ridge, Boscov's, Rona, Macy's, 800 Flowers, Wegmans, HSN, Wal-Mart Mexico & LiverPool.

VP Sales & Product Development at Puleo Intl (2004-10 – Present)

• Increased sales by multi-million dollars over five years in Canada, Mexico, the US and online by successfully prospecting, qualifying, solidifying relationships, and overcoming objections to close new accounts
• Collaborate with designers and distributors to create and distribute new products for Christmas and Lawn & Garden niche
• Handling set up of showroom twice a year in our Hong Kong showroom
• Successfully launch innovative product line for accounts over the past 12 years
• Improved profitability, cash flow and efficiency by repositioning the company from just selling one product line
• Introduced 4 new factories to Puleo over the past five years, increase net profit margins by 2% year over year
• Oversee and manage workload for inhouse samples department

Sales and Marketing Manager at Variety Accessories (1999-11 – 2004-08)

• Prepared marketing and sales presentations for Mass Markets (Target, Kmart & Canadian Tire)
• Managed nine sales groups
• Developed and implemented product development with sample department
• Collaborated with marketing team to forecast projections for upcoming seasons
• Worked directly with factory in Guatemala to ensure all import orders were shipped
• Planned, executed and assisted with trade show planning and coordination of the following shows: Toy Fair, HIA & SHOPA, Brazil Toy Fair & National Hardware show
• Interacted with buyers of mass markets (AC Moore, CVS, Bed, Bath & Beyond, and Sears)
• Worked closely with manufacturer of overseas operations in producing raw materials for our finished products

B.S. in Management – Binghamton University, School of Management (1999-05)

– University of North London (1998-09 – 1998-12)