Chrissy Pannell-Jackson

Detail-oriented and analytical professional with over 15 years of combined experience in customer service, research, evaluation, and business management. Experienced in evaluating ads, websites, and search results for relevance, intent, and quality using established guidelines. Strong written communication skills in American English with the ability to work independently, manage time effectively, and meet weekly goals.

Founder & Head Empowerment Coach - House of Resilience LLC - NC / OH

(2025-01)

• Conduct structured evaluations and provide objective and subjective feedback.
• Research and develop educational and empowerment programs.
• Manage operations, scheduling, documentation, and communications independently.

Owner & Creative Director - Creations Buyus - NC

(2019-01)

• Researched trends, keywords, and customer behavior to inform content and ads.
• Created written content for websites, ads, and e-commerce platforms.
• Maintained high standards of customer satisfaction and quality control.

Independent Digital Evaluator (Freelance) - Self-Directed

• Evaluated online ads, websites, and search results for relevance, accuracy, and user intent.
• Applied SEO principles and keyword research to optimize content visibility.
• Used platforms including Google Search, Bing, Yahoo, Google Ads, Facebook Ads, Instagram Ads.
• Conducted keyword research using Google Keyword Planner, Keywords Everywhere, and WordPress SEO tools (Yoast, Rank Math).
• Provided quality feedback aligned with platform guidelines and best practices.

Caseworker - The Salvation Army - Columbus, OH

(2019-01 - 2020-12)

• Reviewed and analyzed client information following strict program guidelines.
• Maintained accurate documentation and compliance standards.

Intake Specialist - Van Buren Women's Shelter - Columbus, OH

(2013-01 - 2015-12)

• Completed detailed intake assessments and maintained confidential records.

Assistant Manager - United Dairy Farmers - Columbus, OH

(2008-01 - 2010-12)

• Supervised staff, ensured operational accuracy, and delivered customer service excellence.

Criminal Justice Studies