Marketing Performance Manager
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Comprehensive knowledge and experience in marketing operations management at multiple levels with a nine year specialization in the automotive industry with experience interfacing with events, hospitality and business to business marketing. Employment experience demonstrates outstanding performance in positions of responsibility with sensitive information and equipment. Has experience managing and coordinating tasks between multiple stakeholders across multiple states both remotely and during business travel.
Has demonstrated a willingness and capability to rapidly adapt to a field with little to no prior experience.
Marketing Performance Manager at Davis Ad Agency (2025-06 – Present)
Project leader for assigned accounts marketing strategy. Translated client goals into specific marketing strategies across digital, print, broadcast and social media. Responsible for building, scheduling and tracking the progress of campaigns and deployment as well as reviewing effectiveness and adjusting strategies accordingly.
Small advertising agency environment required close communication and familiarity with all agency services and their workflows. Would directly assist design teams and web services teams on tight deadlines to meet client needs.
Project Manager at Lithia Motors Inc. (2023-11 – 2025-01)
Responsible for the strategizing, building and deploying all digital & physical advertising campaigns for stores assigned at a regional level. Interface with dozens of client stores to plan marketing strategy on a monthly basis while tasking design team members to build creative. Coordinated submission to brand compliance as well as internal legal counsel.
Managed third party creative asset development and deployment and acted as corporate liaison to retail stores in order to provide marketing services ranging from digital and print advertising to event organization. Position included travel to headquarters and partner locations across multiple states.
Digital Marketing Specialist at Priority Automotive (2018-01 – 2023-11)
Responsible for the execution of email campaigns for group stores through CRM. Managed, tracked, and consolidated monthly lead and email data at the group level and composed weekly and monthly reports for presentation. Conducted market research and provided support to the design department and assisted with sales pushes and marketing campaigns.
Provided on site support while coordinating group media distribution between stores and vendors and worked with photography team to provide quality assets to internal and third-party marketing and design teams. Initially hired for the position of Guest Consultant Sales Associate.
Enrichment Supervisor at The JCC of Northern Virginia (2014-12 – 2017-06)
Responsible for coordinating, preparing and facilitating after school enrichment programs for K-6 children.
BA in History – American Military University (2018 – 2020)
Associates Degree in Government and International Politics – George Mason University (2014 – 2017)
Advanced Studies Diploma – Grassfield High School (2000 – 2014)
