Christian Hawley

I am a Senior Brand Marketing leader with a track record of crafting integrated campaigns, developing brand narratives, building high-impact customer-acquisition initiatives, and driving meaningful audience engagement across digital, social, experiential, and traditional channels. I have data-driven branding experience across a variety of industry sectors, including publicly held corporations, government agencies, public utilities, and nonprofit associations.

Senior Brand Manager - North America - Bet365 - Denver, CO

(2024-08 - 2025-08)

Oversaw brand and marketing activities for United States and Canada, including sports betting and casino products.

• Led development and execution of integrated brand marketing strategies reflecting bet365's business objectives, driving growth across U.S. and Canadian markets.
• Directed cross-functional compliance strategy for all marketing deliverables across 13 U.S. states and Canada, ensuring 100% regulatory adherence in a highly controlled environment.
• Localized national brand strategy for diverse regional markets while preserving core brand integrity and consistency at scale.
• Spearheaded multichannel advertising campaigns spanning TV, digital, OOH, social, and sponsorships, optimizing reach, engagement, and customer acquisition.
• Managed agency partners across creative and media, delivering high-impact campaigns and data-driven media plans that improved performance against key KPIs.
• Drove campaign performance through continuous measurement and optimization, increasing customer acquisition efficiency and ROI.
• Developed high-converting CRM content and lifecycle messaging to support retention and player engagement initiatives.
• Partnered closely with legal and compliance teams to ensure all creative assets met regulatory standards, including required disclaimers and approvals.
• Developed and led a team of two graphic designers, elevating creative output and operational efficiency.
• Managed high-profile sponsorship partnerships with NBA and NHL teams, maximizing brand visibility and fan engagement.

Integrated Marketing Manager - Colorado Lottery - Denver, CO

(2016-05 - 2024-08)

The official lottery for the State of Colorado. Since 1983, the Colorado Lottery has returned more than $4 billion to outdoor projects. Upon promotion to this role in 2019, spearheaded and implemented comprehensive marketing plans for the Colorado Lottery, with sales goals of $825 million. Using target market information, recommended 360° marketing strategies that resulted in a 5% annual increase in sales.

• Led and developed a team of three senior managers while serving as an active member of the leadership team.
• Created targeted campaigns aligned with sales strategy for market segments to enhance relations with customers.
• Managed company website and social media sites, and evaluated company presence at conventions, annual events, trade associations.
• Oversaw brand usage and trademark compliance, including working with our procurement team.
• Planned and oversaw implementation of successful multiplatform advertising campaigns, including TV, digital, OOH, social media, and sponsorships.

Senior Brand Manager - TELETEC - Englewood, CO

(2013-11 - 2016-04)

TTEC Holdings, Inc. is a leading global CX (customer experience) technology and services innovator for AI-enabled digital CX solutions. Led the B2B marketing team consisting of an in-house advertising/public relations agency, ancillary product team, and call center communications staff. Planned and implemented strategic corporate messaging, while working with global clients to create a distinctive brand experience.

• Managed global teams across numerous time zones, ensuring compliance with brand standards.
• Published bi-monthly newsletter designed to build customer engagement.
• Created organizational guidelines, tool kits, and collateral to support and unify the brand from the bottom up.
• Crafted customizable presentations, talking points, and collateral to help the sales team meet goals across diverse regions and markets.
• Rebranded and successfully launched and integrated the ttecjobs.com website in April 2015.
• Managed global marketing and inside sales budget and staff in EMEA, Asia Pacific, and North America.

Senior Marketing Brand Consultant - Xcel Energy - Denver, CO

(2008-05 - 2012-07)

Xcel Energy provides energy that powers millions of homes and businesses across eight Western and Midwestern states. Developed and implemented—along with senior managers, media relations personnel, and the brand team—cross-functional marketing communications and customer-experience plans that drove widespread adoption of consumer energy-efficiency programs.

• Developed customer-experience initiatives that achieved company and program goals for current products and new product launches.
• Provided ongoing strategic guidance to advertising agency and various vendor partners.
• Introduced new initiatives and strategies to leverage research and data to target consumers.
• Managed broadcast/digital and print campaigns in five states.
• Managed day-to-day agency of record.

Marketing Consultant - HMC Communications - Denver, CO and Dallas, TX

Director of Marketing - GMT Global Aviation/Republic Financial Private Equity - Aurora, CO

Master of Science - Communications and Media Management - Colorado State University

Bachelor of Science - Marketing and Design - Baylor University