Senior Marketing Director | TV & Streaming
Send a job offer directly to this candidate
Senior marketing director with over 15 years of experience across the entertainment, CPG, and B2B lifestyle sectors. Proven track record leading high-profile campaigns for brands like HBO, Netflix, and General Electric. Specialize in integrated marketing tactics, paid media optimization, and brand development, with deep expertise in managing large-scale creative productions and global market expansions.
MARKETING DIRECTOR, TV & STREAMING at DIGITAL MEDIA MANAGEMENT (2022-03 – 2025-12)
Senior leader across TV/Streaming arm of business. Business development lead across Warner Media, Netflix & Wondery. Oversaw the Warner Media, HBO, Netflix & Wondery Podcasts pieces of business with a pod of fourteen team members across the U.S. Engaged daily with creative, PM, & production leads across all high-profile clients.
SENIOR ACCOUNT DIRECTOR at WASSERMAN (2020-02 – 2022-03)
Account leadership & business development expert for lifestyle, entertainment, & beauty facing clients. Oversaw the brand team responsible for General Electric's digital narrative and repositioning across its three independent companies: GE Aerospace, GE HealthCare, and GE Vernova. Led GE's expansion into TikTok, pioneering the brand's presence through digital content production and TikTok Creator Ads. Orchestrated the 'Young Engineers' program, identifying and partnering with STEM-focused creators on TikTok to drive engagement with teens and promote GE's youth advocacy.
Alrosa, Inc. C-suite clients in Moscow, Russia on brand development, strategy & CTV media buying for the following new to U.S. market brands: Luminous Diamonds & Brilliance Within (Jared Partner). This cross-functional role entails the management of three direct reports from the Account team & ten cross-functional team members.
ACCOUNT DIRECTOR at LAUNDRY SERVICE (2017-04 – 2020-03)
Brand strategist & client service expert for lifestyle, entertainment, & beauty clients. Strong knowledge of P&L budgets & forecasting on behalf of clients.
ACCOUNT SUPERVISOR & BUSINESS DEVELOPMENT at LIPPE TAYLOR (2016-01 – 2017-04)
Scope of work included brand planning, creative strategy, influencer marketing & events. Managed large accounts such as Revlon, Almay & Allergan brands.
SOCIAL MEDIA & BRAND STRATEGIST at LOEWS HOTELS & RESORTS (2015-02 – 2016-01)
Managed all social media strategy, reporting, paid media deployment for 24 multi-market Loews Hotel & Resort properties in the U.S.
SOCIAL MEDIA MANAGER at CBS CORPORATION (2011-10 – 2015-02)
Developed social strategy & paid media campaigns across 29 Markets, 150+ brands across four verticals (Music, Sports, Local News & Live Events). Managed multiple revenue streams for CBS Digital & Altitude by creating custom digital strategies for various clients utilizing CBS Digital's vast audience across radio, TV & online properties.
Master of Communication in Digital Media, PR & Professionalism – University of Queensland
Bachelor of Arts – Dickinson College
