Marketing Specialist at International Services (2022-09 – Present)
Source, build, and maintain relationships with prospective clients nationwide, supporting Vice President in growing book of business through strong referral network. Inspire existing clients to expand business relationship with International Services by establishing personal, trust-based connections, tailoring solutions to each client's unique needs and circumstances.
- Entrusted to train multiple new Marketing Specialists to date based on track record of success with clients and collaborative approach to relationship building, establishing growing pool of talent for company.
- Secured $14.5M plant nursery client in need of digital transformation to improve inventory tracking and accounting; received personal call from owner praising overall experience and results of transformation project.
Consultant at Independent Consulting (2020-07 – 2022-09)
Provided consulting services across health & safety nonprofits and professional services organizations to scale outreach and educational programs while establishing strong internal and external relationships.
- Led outreach efforts to local spina bifida clinics and children's hospitals to build relationships with families in need of support and resources, serving as friendly and collaborative representative of the Illinois Spina Bifida Association as Programs & Fundraising Manager.
- Increased constituent engagement by planning and executing educational and relationship building events.
- Contributed to organizational development effort in human resources at Strategic Voyages Business Consultants, including instituting standardized processes and first employee manual as Business Analyst.
- Created standard business processes at Robert Half International, formalizing data management and maintenance procedures to ensure high levels of accuracy and efficiency as Program Manager.
- Authored regular content for Healthcare Practice Specialty Healthbeat Journal as Contributing Author for American Society of Safety Professionals, covering topics such as employee chronic health conditions and public event safety.
Program Manager in Membership Engagement at National Safety Council (NSC) (2015-02 – 2020-07)
Promoted to drive member engagement, volunteer management, and awards & recognition programs across four divisions: Young Professionals, Transportation Safety, Community Safety, and Government & Public Sector. Built and maintained relationships with members from across private sector and government organizations, establishing personal connections with average of 250–500 members in each division.
- Facilitated engagement events and led relationship building at large-scale conventions, such as NSC Safety Congress & Expo, to encourage renewals and establish referral pipeline. Managed budgets of up to $45,000 for events.
- Expanded awareness of NSC initiatives and division opportunities through design of creative marketing materials, including digital promotions (Twitter, LinkedIn, Facebook), paid media, and monthly newsletters.
- Conducted in-person and virtual educational outreach sessions to champion professional development and knowledge growth across professional organizations, government agencies, and higher education institutions.
- Influenced strategic direction of division events and initiatives by surveying active members and monitoring program data, such as member lists, training records, donations, communications, and grants.
- Secured new members and retained division members during tenure by building personal, value-focused relationships with potential, new, and existing members across all four divisions.
- Increased engagement of public sector safety professionals within membership base by pioneering and launching NSC's first Government & Public Sector Division based on direct member feedback.
- Attracted 250+ members to inaugural meeting at 2015 NSC Safety Congress & Expo, electing leadership board and defining five initial division initiatives within single session.
- Improved new member onboarding experience and long-term retention rates by creating and disseminating first-ever NSC Division Member handbook that defined opportunities and expectations for all members.
- Modernized application process for incoming members by transitioning from outdated physical application to digital, user-optimized form that gathered more pertinent data ahead of onboarding process.
- Enhanced visibility into and accessibility of division data by partnering with IT to design dashboards that presented live division data updates, informing more accurate decision making in marketing and educational outreach.
- Rolled out similar dashboards to remaining NSC divisions, replacing static Excel sheets organization-wide.
Business Publications Coordinator at National Safety Council (NSC) (2013-01 – 2015-02)
Advanced to manage all publications for NSC, including leading marketing initiatives to increase membership rates within target higher education faculty and student demographic.
- Directed printing and distribution process for Family Safety + Health magazine, the NSC flagship publication with circulation of 60K+ readers.
- Administered complex department and project databases within NSC's customer relationship management (CRM) system to maintain data accuracy and integrity across large membership base.
- Built and launched new NSC Faculty and Student Portal websites from scratch, designing user-friendly interface to improve engagement; foundation of websites still in use today.
Research Assistant in International Division at National Safety Council (NSC) (2012-10 – 2013-01)
Researched worldwide safety issues and topics relevant to international initiatives for NSC National Safety Council; developed large, creative PowerPoint presentations to deliver insights clearly and succinctly.
