CO-FOUNDER AND COO at The W Group Sports Management, LLC (2024-09 – Present)
Lead business operations, financial management, budgeting, and cash flow forecasting for a growing sports management company.
- Support the operational growth of the agency by building financial and operational processes as represented athlete contracts grew from approximately $1 million to more than $8 million within two years.
- Manage financial reporting, investor communications, and business performance analytics to support strategic decision-making.
- Oversee the deployment of startup capital, financial controls, and operational processes to support sustainable business growth.
- Develop and improve internal workflows, documentation, and reporting processes that increase organizational efficiency.
- Coordinate cross-functional priorities with executive leadership to support strategic initiatives and long-term business objectives.
- Manage accounting, financial reporting and forecasting using QuickBooks and Excel, improving reporting accuracy and operational visibility.
REGIONAL SALES & OPERATIONS MANAGER at Orangetheory Fitness (2016-08 – 2025-08)
Successfully led a regional sales turnaround from the lowest-performing territory to a Top 10 national ranking among more than 200 locations through strategic execution planning, performance coaching, and accountability frameworks.
- Directed end-to-end launch of a new studio location from pre-construction planning through grand opening, coordinating staffing, presales strategy, operational setup, vendor readiness, and go-live execution.
- Led operational turnaround efforts across seven underperforming studios, partnering with studio leadership to implement strategic action plans, strengthen operational execution, and improve business performance.
- Led Project 100, driving operational improvement initiatives across four studios, including two Top 3 performing locations and one #1-ranked studio.
- Directed multi-site business operations across 4–5 franchise locations, leading 50–60+ employees while partnering with cross-functional leaders to execute strategic initiatives and support regional growth.
- Managed regional performance by analyzing KPIs, including conversion, retention, revenue growth, staffing, and operational readiness, to drive continuous improvement and business results.
- Led change management initiatives during regional restructuring, ensuring operational continuity, team engagement, and consistent execution across multiple locations.
- Oversaw implementation of standardized operational workflows and CRM-based lead management processes to improve conversion performance, retention, and customer adoption metrics.
- Managed full project lifecycle activities including kickoff planning, resource coordination, milestone tracking, status reporting, and post-launch performance monitoring.
- Facilitated collaboration between sales, coaching, and operations teams, driving seamless delivery of customer experience initiatives linked to retention and satisfaction improvements.
- Led adoption of corporate initiatives across studios, ensuring compliance with brand standards, training alignment, and consistent execution across teams.
SENIOR ACCOUNT MANAGER at Allstate Insurance (2014-09 – 2016-07)
Consistently ranked as the agency's top-producing Account Manager, exceeding sales goals and generating over $100,000 in new business premiums.
- Built and managed relationships with high-net-worth clients by delivering tailored insurance solutions and trusted risk management guidance.
- Developed referral partnerships and community relationships that generated new business opportunities and supported long-term client growth.
- Conducted comprehensive insurance reviews and risk assessments, delivering strategic recommendations that improved client retention and customer satisfaction.
