Brand Development Manager at SageHome (2025-08 – 2026-05)
- Led the end-to-end development of all creative assets across print, social media, display advertising, and broadcast media.
- Led strategic demand-generation initiatives across a five-brand, 20-state footprint, developing integrated marketing campaigns to drive lead generation initiatives, customer acquisition and market growth.
- Directed localized marketing programs across traditional media channels, managing our agency teams to maximize reach and brand impact within regional markets.
- Oversaw direct mail acquisition campaigns, targeting strategy, production, deployment, and performance analysis with campaigns generating up to $150,000 in incremental revenue in the first year.
- Driving advanced audience targeting strategies through agency partnerships, leveraging data modeling and machine learning segmentation to refine customer acquisition efforts.
Marketing Manager at SITECH South (2022-04 – 2025-08)
- Directed the creation of marketing collateral, brand assets, and website content supporting sales teams with professional materials that strengthened brand credibility and lead generation.
- Led marketing strategy and execution supporting revenue growth for two companies serving the construction technology and drone services industries.
- Developed and executed multi-platform social media strategies, growing the company's LinkedIn presence from inception to over 2,000 followers and significantly increasing brand visibility and engagement across key industry audiences.
- Produced integrated email marketing and newsletter campaigns designed to nurture prospects and maintain engagement with existing customers.
- Spearheaded strategic co-marketing initiatives with manufacturing partners including Trimble and Wingtra, delivering joint campaigns, promotional programs, and marketing assets that expanded market reach and strengthened brand partnerships.
Freelance Marketing Consultant at Freelance (2018-07 – 2022-04)
- Provided marketing consulting and creative services including graphic design, messaging development, and promotional strategy.
- Delivered freelance marketing services for clients such as Agape Tennis, Naturoil, The Miller Group, Power to Heal, and others.
- Developed brand identities, marketing materials, and visual assets to support business growth and brand recognition.
- Applied a strong eye for design and brand consistency to create cohesive visual identities, marketing collateral, and digital assets that elevated clients' brand presence.
Marketing Coordinator at RE/MAX (2014-07 – 2018-02)
- Managed marketing strategy and logistics for over 50 residential property launches, supporting agents in competitive real estate markets.
- Executed social media, digital content campaigns, and to promote listings and open house events.
- Owned the creative process end-to-end, creating graphic design, campaign messaging, and marketing materials that strengthened brand consistency and supported customer acquisition initiatives.
- Developed recurring email marketing campaigns to maintain engagement with prospects and clients and generated more than 20-25 referrals per broker each year.
- Built listing marketing packages and promotional materials used by agents in client presentations.
- Coordinated community partnerships and sponsorship initiatives that strengthened local brand presence.
Marketing Manager at Professional Weight Loss Centers (2009-12 – 2014-06)
- Directed brand strategy, marketing planning, and promotional initiatives for a growing health and wellness business.
- Developed targeted customer acquisition and retention campaigns that increased bottom line net sales.
- Produced and designed all marketing collateral and promotional materials, delivering high-impact marketing campaigns across multiple channels and markets.
- Managed digital marketing including website content, blog strategy, and social media channels.
- Implemented customer database and segmentation strategies to support more effective outreach campaigns.
- Tracked marketing performance metrics including SEO and campaign response rates.
National Marketing Director at Fitness First Australia (2000-12 – 2008-05)
- Led national marketing strategy for Fitness First during a period of rapid expansion, helping transform the brand from a relatively unknown entrant in the Australian market into a widely recognized household name.
- Managed agency relationships including public relations, creative, and media buying partners to deliver high-impact national campaigns that that drove revenue growth from -$1M AUD to over $8M AUD per month.
- Managed and mentored a team of seven marketing professionals, fostering professional development and building a high-performing marketing organization focused on strategic execution.
- Oversaw national brand management to ensure consistent messaging and visual identity across marketing campaigns, club locations, and customer communications.
- Led the planning and execution of corporate events, national promotions, sponsorships, and conferences to strengthen brand visibility and member engagement.
