Founder | Paid Media Manager | Growth Marketing Strategist - CW Music Group LLC / Shuffle & Repeat 502 - Louisville, KY
(2024-05)
Founded and manage a multimedia marketing company focused on artist development, event promotion, and digital marketing.
- Planned, launched, and optimized paid advertising campaigns using Meta Ads Manager across Facebook and Instagram for concerts, artist services, and community initiatives.
- Personally managed $4,000+ in paid advertising spend, optimizing campaigns through audience segmentation, creative testing, campaign budgeting, and performance analysis.
- Implemented Meta Pixel, custom conversion events, and conversion tracking to accurately measure campaign performance and improve return on advertising spend (ROAS).
- Built conversion-focused marketing funnels utilizing landing pages, ManyChat automations, and lead generation workflows to increase ticket sales and customer acquisition.
- Produced and managed over 100 pieces of short-form marketing content across TikTok, Instagram Reels, Facebook, and YouTube Shorts supporting both paid and organic campaigns.
- Executed A/B testing across creative assets, ad copy, audience targeting, placements, and campaign objectives to improve click-through rates and conversion performance.
- Monitored campaign KPIs including CTR, CPC, CPM, engagement rate, reach, impressions, and conversion metrics to continually optimize advertising effectiveness.
- Developed digital marketing strategies that increased event attendance, community engagement, and brand awareness throughout the Louisville market.
- Coordinated marketing initiatives with artists, venues, sponsors, photographers, videographers, and local businesses while managing campaign timelines and project execution.
- Utilized Meta Business Suite, ManyChat, SimpleTix, Square, and analytics reporting to manage customer engagement, ticket sales, and marketing performance.
Data Analyst Intern - Papa John's International - Louisville, KY
(2025-09)
- Develop SQL queries supporting pricing analysis, menu cost reporting, and operational business intelligence initiatives.
- Design Tableau dashboards and interactive visualizations enabling departments to monitor operational and financial performance through real-time reporting.
- Produced enterprise training videos supporting the nationwide rollout of Papa John's new workforce timekeeping system, improving employee onboarding and training consistency.
- Collaborate with cross-functional stakeholders to automate reporting processes and improve accessibility of operational data.
- Analyze business data using SQL, Tableau, and Microsoft Excel to identify trends, improve reporting accuracy, and support strategic decision-making.
- Create technical documentation and visual learning resources simplifying complex operational processes for end users.
Installation Technician - ADT - Louisville, KY
(2024-09)
- Install, configure, and troubleshoot residential and commercial security systems while delivering exceptional customer service.
- Diagnose networking, hardware, and connectivity issues utilizing strong analytical and problem-solving skills.
- Configure wireless devices, cameras, networking equipment, and smart home technologies.
- Communicate technical solutions clearly to customers while ensuring successful installation and system performance.
Warehouse Supervisor - UPS - Louisville, KY
(2022-08 - 2024-06)
- Supervised daily warehouse operations while leading teams in a fast-paced logistics environment.
- Managed workforce scheduling, employee coaching, training, and performance management.
- Utilized operational reporting and workforce metrics to improve departmental efficiency and productivity.
- Ensured compliance with company safety standards while maintaining high operational accuracy.
Bar Manager - I Love Tacos
(2021-06 - 2022-08)
- Managed inventory, vendor relationships, staff scheduling, and daily operations.
- Assisted with local marketing initiatives, event planning, and promotional campaigns.
- Utilized POS systems to analyze sales performance and customer purchasing trends.
- Trained employees across multiple restaurant locations while maintaining high customer satisfaction.
