Chief Data Analytics Officer
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Innovative, energetic, strategic Chief Data and Analytics Executive anchored in speed and pragmatism who unharnesses the power of companies’ data and analytics assets while building top-performing teams. Expertise includes cloud data transformations, AI and data science applications, BI modernization, CRM platform development, pricing, and loyalty marketing. Committed to Agile Scrum methods, have developed and led enterprise transformations yielding significant and sustained profitable savings and revenue growth.
Consistently partnering with other executives to enhance business growth strategies while transforming data and analytics capabilities into world-class, industry-leading, P&L practices. Passionate about pragmatically testing and applying leading-edge analytics through a continuous delivery mindset driving value aligned with company strategy.
Data Science • Artificial Intelligence (AI & ML) • Data Management • Demand Forecasting • Business Intelligence • Data Literacy & Governance • Pricing & Promotion Analytics • Digital Campaigns, Personalization & Loyalty Marketing • Primary Research (NPS, Brand & Market) • Assortment Rationalization • Supply Chain Network Optimization • Software Product Development • P&L Management • Agile Scrum/SAFe Delivery • Staff Development
PELLA CORPORATION, Pella, Iowa
Revolutionized and consolidated Pella’s data ecosystem (including data architecture, engineering, governance, business intelligence, data science and AI) into one cohesive service model to support Pella as an enterprise function. Developed business case, secured executive approval for multi-year funding and implemented an integrated roadmap for the modernization of enterprise analytics, AI and self-service BI.
Established corporate insights and analytics function (70-plus employees), with enterprise responsibilities spanning data sourcing and commercialization; data governance and provisioning; business intelligence reporting, data literacy; data science and analytics engineering; and ML/AI R&D and software development (Food Genius acquisition). Managed $40 million P&L. Led acquisition and rollout of AWS cloud data ecosystem, including key applications (i.e., data warehouse, data visualization, scalable operational reporting, metadata management, forecasting engine, data quality, and governance).
Oversaw CRM strategy/applications for 3,500-plus sales organization (Salesforce and CRM Analytics). Built BI and data governance discipline, including data literacy team as well as cross-functional data community of practice and business-led data steward network. Managed third-party conducted continuous NPS tracking study, annual market assessment, and ad hoc customer industry segment analyses. Implemented first Agile-based, product-driven operating model.
Developed and built merchandising analytics practice (20-plus BI analysts and data scientists) supporting category management, marketing, e-commerce, and product innovation functions. Oversaw product information management team (30-plus employees) responsible for product domain data quality across 300,000-plus SKUs across 1,000-plus suppliers.
Built promotion analytics team and led development of automation engine comprised of predictive product and basket offer banks; CLV and response modeling; life stage segmentation; and personalized content management. Established and managed vendor analytics collaboration team with revenue-generating data commercialization platform. Created customer-specific pricing team responsible for development, deployment, and management of pricing optimization engine and sales enablement applications.
Led loyalty, direct, and CRM’s ten-person team and managed store owner advisory groups. Rebuilt customer data framework leveraging dimensional data model. Introduced company’s first statistics-based models for customer targeting, assortment management, and promotion allocation. Created best-customer recognition program, driving a 1% increase in profitable incremental sales while fostering improvement in both customer NPS and co-op member satisfaction. Designed curriculum for co-op member promotion and direct marketing skills development, certifying 900-plus members for store-level customer marketing. Managed CRM system selection and deployment to corporate/field sales org.
INFORMATION RESOURCES, INC., Chicago, Illinois
Created and spearheaded retail customer-centric analytics practice, managing 25-plus hybrid on- and off-shore team of data engineers, statisticians, and strategists. Clients included Walmart, Costco, CVS, Family Dollar, Food Lion, Ahold USA, and HEB. Redesigned and facilitated change management, program measurement, customer-specific offer, and promotional pricing engines for clients. Served as business development and consulting executive for team generating $15 million annually, serving to improve core IRI product revenue by up to $35 million. Developed commercialized segmentation and predictive analytics products suite.
PREVISION MARKETING, Lincoln, Massachusetts
Senior Account Director, Retail and B2B Loyalty Analytics, 2001-2005
BUZZ MSP, DIVINE INTERVENTURES (VC), Chicago, Illinois
FOOTE CONE & BELDING, IMPACT DIRECT & PROMOTION, Chicago, Illinois
LEO BURNETT COMPANY, Chicago, Illinois
PRODUCE FOR BETTER HEALTH FOUNDATION, Newark, Delaware
PRODUCE MARKETING ASSOCIATION, Newark, Delaware
University of Delaware, Newark, Delaware
B.A., Political Science, 1990
