Cianna Costa

Public Relations student and upcoming senior at the University of South Carolina with experience in brand positioning, media storytelling, and digital campaign execution. Strong interest in agency work within fashion, beauty, and lifestyle sectors.

Manager & Content Creator at Capri Collectives (2025-05 – Present)

• Grew Instagram following 45% in 6 months while maintaining an 8–10% engagement rate.
• Generated 120K+ monthly impressions and increased store traffic by ~25% through targeted content and promotions.
• Planned and produced content (feed, stories, reels) aligned with brand strategy to drive conversions and awareness.
• Secured influencer partnerships and placements to expand reach and build brand credibility.
• Tracked performance metrics and presented biweekly reports to CEO; translated insights into campaign optimizations.

Event & Brand Activation Experience at Capri Collectives

• Coordinated a branded in-store activation with PR agency FRNT PAIGE, a local jewelry vendor, and influencers, managing stakeholder communication and logistics.
• Created a comprehensive facesheet outlining guest lists, influencer attendance, and event logistics to streamline planning.
• Developed and supported promotional strategies across social platforms to increase attendance and engagement.
• Managed on-site execution to ensure seamless operations and consistent alignment with brand image.

Social Media Coordinator & Photoshoot Director at Zeta Tau Alpha (2024-02 – 2025-11)

• Boosted social engagement 35% through targeted campaigns and content scheduling.
• Directed branded photo shoots—developing creative briefs, coordinating talent and photographers, and overseeing content selection for social channels.
• Managed guest lists, venue logistics, and event coordination as part of the formal planning committee to ensure smooth execution.

B.A. in Public Relations – University of South Carolina (2023-08 – 2027-05)

Fashion, Event Production, and Cross-Cultural Communication – Florence University of Arts (2026-01 – 2026-05)