Creative Director - Epsilon - Chicago, IL
(2017-08 - 2026-03)
- Led strategic communications, content development, and creative direction for B2B and B2C clients.
- Developed creative briefs that clearly outlined campaign requirements and consumer insights, providing a clear roadmap for the creative team.
- Leveraged data to evaluate creative effectiveness and inform future marketing efforts.
- Served as senior client partner, presenting strategic and creative recommendations, consulting, and helping clients achieve desired results.
- Led and mentored multidisciplinary creative team, providing strategic direction, actionable feedback, and creative leadership, while ensuring work remained on target, on strategy, on time and on budget.
- Managed project scopes, team workload, staffing, timelines, resources, and external partners.
- Developed brand systems, guidelines, templates and workflows that enabled teams to work more efficiently while maintaining consistency and creative quality.
- Reduced employee attrition by improving team culture, collaboration, communication and engagement.
- Created content, content calendars, and led multiple award-winning campaigns for NFL that increased fan engagement, client satisfaction, and business growth.
- Pitched and won the Green Bay Packers account, resulting in a 6-year, $2M+ contract.
- Oversaw the development of award-winning campaigns for Green Bay Packers.
- Concepted and wrote thought leadership articles for the Epsilon company blog.
- Contributed to business development and new business efforts.
- Implemented new processes leveraging AI tools that improved collaboration and efficiencies.
- Oversaw industry award submissions for the creative team, resulting in 22 wins.
Associate Creative Director - Epsilon - Chicago, IL
(2010-07 - 2017-08)
Led campaign development, copy, and creative strategy for national brands across CRM, digital, and experiential channels.
- Created email newsletter and blog content for Dell EMC, Tourism Ireland, Terminix, and American Home Shield.
- Developed CRM and direct marketing campaigns for Chase credit cards, including Chase Sapphire Preferred, Chase Freedom Unlimited, Chase Ink, which focused on customer acquisition, rewards engagement, and cardmember activity.
- Created email lifecycle campaigns for NFL, American Home Shield and Terminix, improving open rates and engagement.
- Developed direct mail strategies and creative for AT&T, Cox Communications, Sears, General Motors, and other clients.
- Activated experiential campaigns for Pernod Ricard brands.
- Concepted and executed national omnichannel programs for Conagra Brands, including a Lightlife new product launch tour, which distributed 50K+ samples and won a Reggie Award.
Senior Copywriter / Creative Consultant - Freelance
(2009-05 - 2010-07)
Delivered concepts, strategy, and content for major brands, including Tropicana and Brita.
Associate Creative Director - The Marketing Store - Chicago, IL
(2004-02 - 2009-05)
Developed big ideas and content for McDonald's national programs and campaigns.
- Concepted, pitched and executed Monopoly at McDonald's three years in a row.
- Created the Real Winners Monopoly at McDonald's campaign, featuring previous winners, to help combat consumer perception that no one won big prizes.
- Campaign received national media coverage and turned skeptics into believers, and players.
- Achieved a 5.3% increase in same-store sales, a long-term 8.25% boost in overall sales, and a 4% lift in transaction volumes.
- Supported national menu launches for Premium Salads, Premium Chicken Sandwiches, and Premium Coffee.
- Developed women and family-focused national campaigns and online activations for Happy Meals.
- Concepted and executed experiential events for multicultural audiences.
