Colleen Violanti

Marketing & Design

I have a strong background in conceptualizing and designing a wide range of marketing materials, from digital assets to print-ready files. My experience includes developing and executing marketing strategies, drafting workflows, and preparing comprehensive reports. I am proficient in the Adobe Creative Suite (Illustrator, InDesign, Photoshop), as well as online platforms like Canva, Figma, and Mailchimp. I am also skilled in creating and scheduling bi-monthly email marketing content, including newsletters and promotional blasts.

Website & Digital Management

I am highly experienced in managing and optimizing websites, ensuring brand adherence and enhancing user engagement through regular content updates and SEO best practices. I have led UI overhauls to improve user experience and have a proven ability to design effective digital ads and landing pages that drive lead conversion. My technical skills include proficiency in basic HTML and website management tools like Firespring, GoDaddy, and Oxygen Visual Editor.

Production & Print

I excel at managing the entire print production process, from converting various file types to print-ready formats to ensuring projects adhere to strict proofing and printing schedules. I have a deep understanding of different paper stocks and mail formats. Additionally, I am an expert in leveraging USPS regulations and software to presort mail, address pieces, and prepare large mail drops for successful execution.

General

In addition to my core responsibilities, I have actively managed brand social media pages, keeping them updated with fresh, engaging content. I have also consistently maintained and optimized the Google Business Page, ensuring a strong online presence.

Bachelor of Fine Arts (BFA), Bowling Green State University, June 2022

I specialized in digital arts, including graphic design, 3D modeling, website design, and illustration. I developed strong time management, organizational, and leadership skills through academic projects. I was recognized for academic excellence by being consistently named to the Dean's List and receiving multiple awards for my senior thesis.