Colter LaValle

Results-driven sales professional and business owner with a strong background in high-volume hospitality, customer experience, and revenue generation. Proven ability to build relationships, drive repeat business, and operate in fast-paced, performance-based environments. Entrepreneurial mindset with hands-on experience managing operations, marketing, and growth of a profitable food business.

Owner / Operator at Jack Shack (2020-01 – Present)

• Built and scaled a profitable food business generating ~$178K annually
• Managed all customer-facing sales and upselling
• Developed repeat customer base through relationship-driven service
• Oversaw marketing, operations, staff, and finances

Bartender at Sundowners Beach Bar (2018-01 – 2019-12)

• Delivered high-volume sales in fast-paced environment
• Upsold premium products to maximize revenue
• Built strong guest relationships driving repeat business

Scuba Instructor at Blue Island Divers (2017-01 – 2019-12)

• Sold dive packages and experiences
• Converted inquiries into bookings through strong communication
• Promoted from intern to instructor

Server at La Ola (2015-01 – 2017-12)

• Upsold menu items to increase ticket size
• Delivered high-quality service in fast-paced setting

Crew Member at Kauai Sea Tours (2013-01 – 2015-12)

• Provided high-end hospitality experience
• Worked in team-oriented, performance-driven environment

Poolside Supervisor at Delray Beach Club (2010-01 – 2014-12)

• Promoted to supervisor role
• Managed team operations and guest satisfaction
• Oversaw logistics for 200+ daily guests