Courtney Armstrong-Clark

Senior Project Manager with eight years of agency experience delivering integrated campaigns for brands including Konica Minolta, STIHL, and Stanley Black & Decker. Leads projects from brief to launch, covering scoping, resourcing, budget tracking, and day-to-day management of cross-functional teams of up to 20, alongside external vendors and partner agencies. Brings strong commercial and client-facing experience to delivery, keeping scope, budgets, timelines, and stakeholders aligned.

Senior Account Manager at adm-Indicia (2023-11 – 2025-12)

• Led the Konica Minolta Business Solutions, Konica Minolta Sensing, and STIHL accounts, generating $550K+ in annual agency revenue. Retained both Konica Minolta units for three consecutive years on project work alone, growing them 5–10% a year.
• Delivered around 150 projects in just over two years, leading cross-functional teams of up to 20 across creative, digital, strategy, and data.
• Owned SOW development and the commercial pipeline, writing proposals for integrated campaigns, website builds, and brand playbooks, and converting upsells into $100K+ of revenue beyond existing scopes.
• Scoped and resourced work across all three accounts, tracking timelines and burn against budget with creative, digital, and data leads, and running the weekly status and review cycle that kept delivery on time and in scope.
• Developed creative briefs, concepts with strategy and creative teams, and managed revision cycles and approvals between internal teams and clients.
• Built internal tooling for the accounts: a Monday.com project and finance dashboard giving stakeholders real-time visibility into budget burn and spend, and an AI copilot for the briefing workflow that cut roughly an hour off every round of briefs.

Account Manager at adm-Indicia (2019-12 – 2023-10)

• Sole Account Manager for a portfolio of global and national brands including Stanley Black & Decker, JP Morgan, Altice, and Konica Minolta Healthcare, running four concurrent accounts worth approximately $1M in combined annual billings with full ownership of day-to-day delivery.
• Delivered integrated omnichannel campaigns across digital, social, content, brand, and print channels, maintaining consistent delivery quality without missed deadlines.
• Led a full UX and information architecture overhaul for a healthcare client, restructuring the site across six industry verticals to improve navigation and lead generation, managing the project end to end from brief through to launch.
• Owned P&L management, handling budget tracking and burn reporting, forecasting, SOW development, and invoice management with full financial accountability.
• Monitored project risk and scope creep across concurrent accounts, proactively flagging issues to relevant stakeholders and adjusting resourcing and timelines to keep projects on track.

Account Executive at adm-Indicia (2018-01 – 2019-11)

• Entry-level agency role supporting integrated campaign delivery for clients including Nissan, ITV, Very.com, and the Railway Delivery Group across brand, digital, and CRM channels.
• Contributed to project delivery including timelines and traffic management, working across projects such as lead generation, playbooks, personas, display advertising, email, and direct campaigns.

Marketing Executive at Greyfly (2017-01 – 2017-12)

• In-house marketing role at a boutique consultancy, covering brand identity and visual design through to digital marketing including blogs, email campaigns, SEO, and lead generation.
• Led Greyfly's brand development from the ground up including logo, visual identity, website build, and copywriting, while managing email marketing and improving open rates through subject line and send-time optimization.

Bachelor of Arts (Hons) in Business Enterprise – University of the West of England (2014-06)