Crissy Gonzales
ISA Certified Arborist | MBA Candidate | Sales Arborist | Business Development Professional
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About
ISA Certified Arborist and Business Development professional with over eight years of experience in arboriculture, plant health care, account management, consultative sales, and operations leadership. Demonstrated success developing long term client relationships, increasing revenue, improving operational efficiency, and creating customized tree care solutions for residential, commercial, HOA, and institutional clients.
Experience
Arborist / Tree Care Specialist - Moon Valley Nurseries - San Antonio, TX
(2026-03)
- Conduct in home consultations to assess tree health, structural integrity, irrigation practices, and soil conditions.
- Diagnose diseases, nutrient deficiencies, insect infestations, and environmental stress factors.
- Develop customized Plant Health Care programs including fertilization, soil conditioning, and systemic treatments.
- Perform tree risk assessments and provide recommendations for pruning, removals, and preservation.
- Recommend and sell tree care services, maintenance programs, and nursery products.
- Maintain detailed customer records and follow up activities utilizing CRM systems.
Sales Arborist - Urban Canopy - San Antonio, TX
(2025-12 - 2026-03)
- Conducted residential tree assessments and developed recommendations for pruning, removals, and plant health care services.
- Prepared proposals for tree preservation, canopy restoration, and soil improvement projects.
- Managed client relationships through consultative sales and ongoing property evaluations.
- Utilized CRM software to manage leads, proposals, and customer communications.
Business Development Manager | Certified Arborist - Yellowstone Landscape - Houston, TX
(2025-10 - 2025-11)
- Managed a portfolio of residential, commercial, HOA, and institutional accounts.
- Developed long term client relationships through proactive property evaluations and maintenance planning.
- Conducted comprehensive tree assessments utilizing ANSI A300 and ISA standards.
- Prepared pruning specifications, PHC programs, and soil restoration plans.
- Coordinated with operations teams to ensure contract compliance and customer satisfaction.
- Maintained detailed account records, proposal activity, and service schedules.
- Achieved a 57 percent closing ratio, securing 107 projects from 188 proposals.
Arborist Assistant | ISA Certified Arborist - SavATree - Houston, TX
(2022-06 - 2025-09)
- Served as a liaison between clients, arborists, customer service representatives, and operations teams.
- Managed client inquiries, scheduling concerns, and service requests.
- Assisted with account maintenance, proposal follow up, and retention initiatives.
- Maintained accurate customer records, work orders, and service documentation.
- Reduced outstanding collections to zero within six months.
Operations Coordinator - Jones Road Tree Service - Houston, TX
(2017-10 - 2022-02)
- Managed customer accounts from initial contact through project completion.
- Oversaw invoicing, collections, accounts receivable, and customer follow up activities.
- Coordinated scheduling, routing, and resource allocation.
- Managed onboarding, certification tracking, and employee documentation.
- Increased operational efficiency through process improvement initiatives.
Education
Master of Business Administration - MBA - Purdue University Global (2026-08)
Bachelor of Science - Business Administration



