Global Commercial Director at Trafalgar River Cruises / The Travel Corporation (2026-01 – Present)
Supported commercial launch and strategic growth of a new river cruise platform, partnering across product development, agency sales, marketing, revenue management, passenger services, operations, and advisor-led distribution.
- Collaborated with Bain Consulting and Trafalgar's Value Creation Office to help operationalize the enterprise value creation plan, translating strategic priorities into commercial initiatives, performance visibility, and measurable business actions.
- Built business performance visibility around booking pace, trade channel mix, itinerary performance, promotional contribution, forward-year demand, sales activity, and underperforming departures to guide executive prioritization and tactical execution.
- Identified approximately 1,870 unsold 2026 cabins at an estimated average sale price of $4,200 per guest, framing roughly $15.8M in revenue potential and clarifying where product, promotion, pricing, distribution, and sales levers could convert opportunity into value.
- Translated ambiguity and fragmented performance signals into structured issue diagnosis, executive updates, demand insights, and actionable next steps.
Revenue Management Officer at Lindblad Expeditions (2025-01 – 2026-12)
Established revenue strategy, revenue management, business performance, and commercial decision-support disciplines for a publicly traded luxury expedition company with a multi-ship "floating hotel" portfolio.
- Built revenue governance and executive decision support around a mandate to grow revenue toward approximately $455M at 90% occupancy, while addressing pacing gaps, occupancy recovery, and underperforming destinations.
- Created monthly and multi-year demand forecasting frameworks for 2025, 2026, and 2027, translating booking pace, destination demand, occupancy risk, promotional activity, channel performance, and commercial trends into CEO/CFO-level guidance.
- Developed pricing, inventory, promotional calendar, and revenue recovery concepts across a 12- to 18-month planning horizon, aligning Finance, Revenue Management, Sales, Marketing, Operations, IT, and executive stakeholders.
- Established KPI visibility, performance dashboards, review cadences, and operating rhythms to improve pricing discipline, occupancy recovery, forecast accuracy, revenue quality, contribution visibility, and cross-functional execution.
- Produced executive-facing revenue updates clarifying market and competitor intelligence, demand risks, investment priorities, performance gaps, and recommended actions for leadership decision-making.
- Provided revenue teams and cross-functional partners with tools, dashboards, review cadences, and best-practice frameworks to improve property/unit-level performance and total revenue optimization.
Global Director, Revenue Performance & Commercial Optimization at Windstar Cruises (2022-01 – 2025-12)
Led integrated revenue and commercial performance strategy across a luxury small-ship "floating hotel" portfolio, aligning Sales, Marketing, Revenue Management, Distribution, Guest Acquisition, Product Performance, and commercial analytics.
- Helped drive performance across a portfolio that expanded from 6 to 8 ships, serving approximately 55K guests and generating approximately $300M in annual revenue.
- Built commercial planning and performance visibility across pricing, promotions, channel performance, demand generation, guest segmentation, itinerary demand, trade activation, and revenue goals.
- Launched onboard sales / future-travel initiative generating more than $40M in topline revenue within the first six months, establishing a repeatable revenue platform and value-creation initiative.
- Partnered with Sales, Marketing, Revenue Management, analytics, and distribution teams to identify revenue gaps, improve channel mix, evaluate commercial initiatives, and translate market/competitor intelligence into actionable next steps.
Vice President, Commercial / Sales & Marketing at Nexion Travel Group / Internova Travel Group (2015-01 – 2020-12)
Led sales, marketing, business development, supplier partnerships, strategic accounts, advisor engagement, and commercial performance for a 4,000+ advisor independent agency network across the U.S., Canada, and Mexico with more than $450M in annual global travel sales.
- Managed and negotiated 250+ supplier/vendor partnerships across cruise, river cruise, hotel, resort, tour, air, insurance, FIT, and packaged travel, structuring preferred agreements, commercial terms, co-op marketing support, annual plans, event funding, and incremental revenue opportunities.
- Developed channel and supplier/category strategies connecting partner economics, advisor needs, customer segmentation, campaign performance, events, training, and revenue goals into scalable sales and distribution programs.
- Built advisor-facing campaigns, CRM/mar-tech, segmentation, customer journey programs, and selling tools to increase agency productivity, supplier investment, retention, loyalty, channel performance, and revenue growth.
- Led CRM and marketing automation implementation for 4,000+ independent agencies, improving communication cadence, campaign scalability, advisor engagement, product visibility, commercial reporting, and stakeholder visibility.
- Delivered five consecutive years of record revenue and profitability while leading geographically dispersed sales, marketing, member/advisor engagement, business development, supplier partnership, training, and analytics/resource-allocation priorities.
Vice President, Commercial (Sales, Marketing, Revenue Strategy, Customer Experience, PR) at Resorts World Bimini / Hilton / Genting Group (2014-01 – 2015-12)
Led sales, marketing, reservations, revenue strategy, demand generation, customer experience, PR, and commercial execution for Cruise & Stay resort offerings spanning destination resort properties and mega-yacht marina experiences.
- Directed pricing, segmentation, forecasting, distribution strategy, promotional cadence, executive reporting, and revenue planning to support occupancy, visitation, revenue goals, guest demand, contribution by segment, and profitable growth.
- Managed $10M advertising and promotional budget, optimizing ROI, resource allocation, channel performance, brand positioning, demand generation, package sales, conversion, and product-market fit.
- Built commercial plans across travel advisors, OTAs, wholesalers, casino, groups, corporate, and international markets, balancing demand periods, customer behavior, channel economics, channel costs, and revenue goals.
- Partnered across resort operations, Sales, Marketing, Revenue, guest services, and external partners to align positioning, demand periods, channel strategy, reporting/analytics needs, and measurable commercial execution.
Director, National Accounts / Channel Sales / Revenue Management / Product Deployment at Royal Caribbean Group / Celebrity Cruises / Azamara (2005-01 – 2013-12)
Held progressive roles across Revenue Management, Sales, Trade Marketing, Channel Strategy, Communications, Events, and Product Deployment, building deep fluency in pricing, inventory, demand analysis, channel mix, sales activation, and financial performance.
- Directed top-producing national accounts for Celebrity Cruises and Azamara, including contract negotiations, annual business planning, performance updates, cooperative advertising investment, field sales alignment, and product/destination strategy.
- Served as early architect of Royal Caribbean Group's affiliate host agency strategy, growing top host agency revenue from $20M to $110M over five years.
- Exceeded annual sales, revenue, and profitability targets for six consecutive years while strengthening long-term strategic account relationships and advisor-led distribution.
