Cristina Badilla

I’m a UI/UX Designer focused on creating intuitive, user-centered digital experiences across web and mobile platforms.

I enjoy translating complex ideas into simple, functional, and visually engaging solutions. My approach combines user needs, business goals, and thoughtful design to deliver experiences that feel seamless and purposeful.

I have experience working in collaborative environments, partnering with cross-functional teams, and adapting quickly to new challenges. I’m especially passionate about improving usability, refining interfaces, and bringing clarity to digital products through design.

Currently, I’m open to new opportunities in UI/UX design, particularly remote or contract roles where I can contribute, grow, and make an impact.

If you want to see more of my work:

www.behance.net/licristina

Freelance UI/UX Designer at AR Wrap (2020-01 – 2022-04)

Analysis and creation of a user experience report from scratch. Leading the project of a new user interface from wireframe to final design, collaborating with developers and the CEO in Germany. Rebranding of icons, the app store front page, and the main icon.

• Analysis and creation of user experience reports from scratch
• Led UI projects from wireframe to final design
• Collaborated with developers and CEO in Germany
• Icon rebranding and app store front page redesign

Freelance UI/UX Designer at Preiseule (2020-10 – 2021-11)

Create the rebranding and brand book of the company. Lead the analysis of user experience and user interface design, collaborating with the manager, marketing team, and developers from Germany. Creation of wireframes and final designs in English and Spanish.

• Created company rebranding and brand book
• Led UX/UI design analysis
• Collaborated with international team from Germany
• Created wireframes and final designs in English and Spanish

Senior UI/UX Designer at GFT (2022-04 – 2026-03)

Demonstrated success in applying the user-centered design (UCD) process for designing enterprise websites. Collaborated with team members and stakeholders to launch new sites or refine existing sites. Gathered and analyzed usability requirements, culminating in recommendations for improvement.

Designed conceptual wireframes, mockups, rapid prototypes, user journey workflows, interaction specifications, and functional prototypes. Ability to understand content strategy, with a strong understanding of information architecture principles. Served as an advocate for UX and user-centered design principles.

• Applied user-centered design (UCD) process for enterprise websites
• Collaborated with team members and stakeholders
• Gathered and analyzed usability requirements
• Designed wireframes, mockups, and prototypes
• Understood content strategy and information architecture principles
• Advocated for UX and user-centered design principles

Senior Graphic Designer Team Manager at Artnaturals (2021-08 – 2022-03)

Maintain and improve design standards while inspiring a team of graphic designers dedicated to E-Commerce growth and development. Work collaboratively within a creative team delivering content for E-Commerce, Sales, and Marketing activities. Mentor and support the team of Graphic Designers to ensure their skills remain up to date and that they are meeting department goals. Work independently with minimal supervision while handling multiple high-priority project deadlines.

• Maintained and improved design standards
• Inspired team of graphic designers for E-Commerce growth
• Collaborated with creative team on E-Commerce, Sales, and Marketing content
• Mentored and supported graphic designers
• Handled multiple high-priority project deadlines independently

Marketing Lead - Mid Graphic Creative at Knogin (2020-02 – 2021-06)

Led the Marketing department to enhance brand positioning and attract potential clients by coordinating cross-departmental efforts, developing and executing targeted promotions that resulted in 40% increase in client engagement. Provided design support for new proposals by collaborating with proposal managers and technical staff to create impactful artwork, resulting in a more competitive submission process.

• Led marketing department to enhance brand positioning
• Coordinated cross-departmental efforts
• Developed and executed targeted promotions
• Achieved 40% increase in client engagement
• Provided design support for new proposals
• Created impactful artwork for competitive submissions

Graphic Creative at Ariadna Communications Group (2019-05 – 2020-01)

Creation of original design ideas and layouts for social media, UI/UX design, HTML, video editing, user interfaces, animations, and print materials for regional brands in Costa Rica, Guatemala, and El Salvador.

• Created original design ideas and layouts for social media
• Designed UI/UX interfaces
• HTML coding and video editing
• Created animations and print materials
• Worked with brands across Costa Rica, Guatemala, and El Salvador

Digital Graphic Designer at BIT Digital Thinking (2016-07 – 2019-02)

Graphic design for social media, UI/UX design, print materials, branding, packaging, Google Ads, video editing, HTML, user interface, user experience, and animations for brands in Latin America. I conducted checks, proofs, or preliminary layouts for errors and enforced best practices related to workflow and tools.

• Designed graphics for social media and UI/UX
• Created print materials, branding, and packaging
• Managed Google Ads and video editing
• HTML coding and animations
• Conducted checks and proofs for errors
• Enforced best practices for workflow and tools

Graphic Designer at BPO Marketing (2014-06 – 2016-03)

Branding, BTL, social media, ATL, print materials, web design, internal communication for a BPO, creative strategies, presentations, renders for events and stands. I provided design support for new proposals, starting from a draft or building from scratch, and worked with proposal managers and technical staff to design and create new artwork.

• Designed branding and BTL/ATL campaigns
• Created social media and print materials
• Developed web design and internal communication
• Created creative strategies and presentations
• Designed renders for events and stands
• Provided design support for new proposals

Graphic Designer at AEROPOSTALE CR (2013-10 – 2014-04)

Leadership of the marketing department. Created their social media identity and guidelines from scratch for Costa Rica, packaging, conceptualized events, dressing room concepts, and managed suppliers. Developed marketing campaigns on social media and store promotions.

• Led marketing department
• Created social media identity and guidelines from scratch
• Designed packaging
• Conceptualized events and dressing room concepts
• Managed suppliers
• Developed marketing campaigns and store promotions

BA in Web Design – Universidad Americana (2015)

BA in Publicitary Design – Universidad Fidelitas (2014)

BA in Music Education – Universidad Nacional