Illustrator & Designer at Freelance (2016-01 – Present)
Self-motivated illustrator and designer specializing in branding, editorial illustration, merchandise design, and digital content creation.
- Manage, prioritize, and execute multiple projects simultaneously under tight deadlines.
- Conceptualize and design original logos, brand identities, and marketing graphics for businesses, events, and personal branding.
- Design and illustrate editorial content, cover art, narrative illustrations, and tattoo designs, translating concepts into compelling visual stories.
- Create custom merchandise and apparel designs, producing original artwork tailored to client identity.
- Design graphics and illustrations for festivals, exhibitions, and promotional campaigns.
Social Media & Gallery Manager at The Art Lounge (2021-01 – Present)
Managed gallery operations, brand identity development, website maintenance, event coordination, and social media strategy.
- Developed and executed the gallery's brand identity, including logo, merchandise, and printed collateral.
- Built and maintained the gallery's website and POS system, ensuring smooth operations and inventory management.
- Managed and delegated tasks across creative and administrative teams, overseeing gallery operations and workflow.
- Conceptualized, planned, and executed events and exhibitions, coordinating with artists, vendors, and local businesses.
- Managed social media platforms (Instagram, Facebook, TikTok, Threads, X/Twitter, Google Business), creating content and running campaigns.
- Designed promotional materials, media kits, and graphics for publications and advertising.
- Directed photography and video production for marketing campaigns, contributing to the gallery's growth and recognition as a premier fine art destination in South Texas.
Marketing & Communications Associate at Santa Lucia Preserve (2023-03 – 2024-03)
Part-time role focused on internal and external communications, website management, social media strategy, and marketing collateral design.
- Developed and executed internal and external communications to promote events, services, and member engagement.
- Managed website updates, digital assets, and email campaigns, ensuring brand consistency across all channels.
- Oversaw social media strategy and content creation for Instagram, Facebook, and LinkedIn, including photography, videography, and community engagement.
- Designed and updated marketing collateral such as brochures, programs, and branded materials.
- Collaborated across departments to coordinate event marketing, maintain the annual calendar, and support member communications.
