Crystal Tirey

Strategic Director-level operator with 10+ years of experience building and scaling high-performance revenue engines and operational infrastructure across DTC telehealth, wellness, and recurring revenue business models. Proven track record of improving conversion rates, optimizing patient acquisition funnels, and scaling operational capacity through workflow automation, lifecycle systems, and process design. Experienced in aligning sales, marketing, and operations to create scalable growth systems that improve retention, customer experience, and revenue performance.

Director of Growth & Revenue Operations at Dynamic Health Institute (2021-01 – 2025-01)

• Tripled consult-to-treatment conversion rates from ~20% to 60% through rigorous funnel optimization and cross-functional workflow redesign.
• Scaled operational capacity 10x, increasing throughput from 3–4 consults per week to 30–40+ weekly sessions through custom automation and systems design.
• Reduced speed-to-lead from ~72 hours to under 5 minutes, significantly enhancing lead engagement and downstream conversion performance.
• Built and optimized end-to-end patient lifecycle systems focused on seamless onboarding, long-term retention, treatment adherence, and premium patient experience.
• Designed and launched a subscription-based revenue model generating approximately $100K/month in predictable recurring revenue.
• Managed strategic vendor relationships with compounding pharmacies, labs, and supplement partners to ensure supply chain alignment with growth.
• Implemented HIPAA-compliant workflows and infrastructure to support rapid scaling while maintaining regulatory integrity.
• Operationalized high-volume lead flow following viral social media growth events, ensuring zero service degradation during 200%+ spikes in demand.

Founder & Managing Partner at Everyday Fitness (2016-01 – Present)

• Built and scaled a multi-revenue-stream wellness enterprise to 2,000+ active clients, achieving 10% local market penetration.
• Directed all facets of business operations including pricing strategy, digital marketing, staffing systems, and community partnerships.
• Architected scalable operational SOPs that enabled a transition to a successful silent partner role while maintaining profitability.
• Doubled facility footprint within the first year to accommodate rapid growth in the recurring revenue membership base.

Sales / Territory Growth (Midwest Region) at BodyLogicMD (2020-01 – 2021-01)

• Drove regional growth within a high-end hormone optimization and wellness telehealth environment.
• Maintained consistent 55–60% close rates through consultative engagement and structured conversion processes in a cash-pay model.
• Supported end-to-end patient onboarding and treatment conversion initiatives to maximize LTV.

Bachelor of Business Administration (BBA) in Human Resource Management – Grantham University