Manager, Digital Ad Operations at A+E Global Media (2022-07 – Present)
- Oversee and mentor a team of 3 Digital Ad Operations Associates managing direct IO campaign trafficking in FreeWheel.
- Developed and governed operational workflows, sales processes, and documentation that improved trafficking efficiency and reduced operational risk
- Act as the primary liaison between Ad Sales and Research, coordinating third-party vendor certifications and ensuring a smooth approval process.
- Led strategic ad technology initiatives, operational implementations, and cross-functional integration projects to improve inventory utilization, campaign delivery, and operational efficiency.
Senior Associate, Digital Ad Operations at A+E Global Media (2016-03 – 2022-07)
- Managed digital advertising campaigns across desktop, mobile, OTT, and partner platforms using FreeWheel.
- Supported programmatic operations and partnered with Revenue Management to optimize campaign delivery and inventory performance.
Video Ad Ops Manager at Teads (2015-07 – 2015-11)
- Directed the execution and optimization of video campaigns utilizing proprietary ad technology.
- Implemented VAST/VPAID tags and partnered with cross-functional teams to onboard publishers and support successful campaign execution.
Ad Operations Manager at Spin Media Group (2012-02 – 2015-07)
- Oversaw successful delivery and optimization of advertising campaigns across 40+ websites.
- Directed ad tech migrations, enhancing targeting and reporting capabilities for improved campaign performance.
Broadcast Traffic Coordinator at ZenithOptimedia (2010-01 – 2012-02)
- Coordinated broadcast campaign execution by resolving scheduling conflicts and partnering with internal and external stakeholders to ensure on-time delivery.
Ad Traffic Coordinator at Comcast Interactive Media (2008-05 – 2010-01)
- Managed digital campaign trafficking for Fandango, Movies.com, and Fancast, supporting QA, reporting, and inventory forecasting.
Traffic Coordinator at Alloy Media + Marketing (2006-08 – 2008-05)
- Supported execution of print, broadcast, and digital campaigns.