Dan Griffin

Associate Athletics Director - External Relations at WRIGHT STATE UNIVERSITY (2024-01 – Present)

Lead the external-relations operating model across marketing, communications, corporate partnerships, ticketing and attendance strategy, fan engagement, donor events and community outreach; advise athletics and institutional leaders on revenue growth and resource allocation.
Developed Wright State Athletics' first multimedia-rights partnership, evaluated and packaged revenue inventory, clarified partner deliverables and expanded integrated activation opportunities across media, digital and live events.
Use ticket sales, attendance, audience, paid-media, digital and partnership performance to guide go-to-market strategy, audience segmentation, promotions, retention initiatives and budget allocation.
Helped generate the most profitable ticket-revenue season in department history at more than $500,000 and contributed to the department's first $1 million fundraising year by revamping benefit-auction strategy.
Created a pregame tailgate platform that opened new sponsorship inventory while strengthening fan experience and attendance; develop partner concepts, commercial briefs and executive presentations for senior and Board-level stakeholders.
Coordinate multiple concurrent workstreams across marketing, ticketing, development, partnerships, creative, communications and game operations, turning strategic goals into executable plans, timelines and performance reviews.

Assistant Athletics Director - Communications & Broadcasting at KENT STATE UNIVERSITY (2019-01 – 2024-01)

Led communications, broadcasting and digital strategy for 19 NCAA Division I programs while partnering with marketing, ticketing, development and multimedia-rights teams to improve brand and commercial performance.
Managed fulfillment and inventory coordination for more than $1 million in advertising and sponsorship assets through Learfield and Van Wagner relationships; helped multimedia-rights revenue grow more than threefold to exceed $1 million.
Launched the GoFlashes mobile app and tripled users annually by integrating content, live-event information, fan touchpoints and partner-ready digital inventory.
Translated audience, media and engagement data into recommendations and senior-leadership narratives; earned national visibility through ESPN/SportsCenter, The Athletic and other major outlets.
Supervised an eight-person communications and video team and led cross-functional delivery across high-volume live events, digital platforms, broadcasts and sensitive institutional initiatives.

Assistant Director - Athletics Communications at SAINT FRANCIS UNIVERSITY (2015-01 – 2019-01)

Directed media relations, content and marketing support across a Division I portfolio, translating athlete and team stories into earned-media, digital and fan-engagement opportunities.
Created the Jr. Frankies Kids Club, generating more than $5,000 in first-year revenue and establishing a repeatable membership and youth-engagement platform.
Expanded livestreaming and produced coaches' shows, play-by-play programming, graphics and promotions across digital, broadcast and live-event channels.
Mentored six graduate assistants and student employees while coordinating deliverables across sports, events and media partners.

Director - Athletics Communications at MILLSAPS COLLEGE (2012-01 – 2015-01)

Managed communications, digital channels and promotional strategy for 18 NCAA Division III programs while supervising 10-15 student workers.
Built game-day promotions and audience-development initiatives that contributed to record attendance and earned national Sports Illustrated coverage.
Developed the Majors Sports Network, generating approximately $5,000 annually through media-network partnerships while expanding live coverage and sponsor-ready inventory.
Integrated website, social, promotions, events and broadcast assets into a consistent athletics brand and fan experience.

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