Dan Ware

Marketing campaign and program management leader with 12+ years of in-house and agency experience managing integrated B2B and B2C campaigns, event marketing, and cross-functional stakeholder alignment. Managed $500M+ brand P&L, executed $20M integrated media investment, and delivered +35% merchandising compliance through campaign management and field marketing execution.

Marketing Manager, Global Brand, Jurassic World at Mattel (2025-01 – Present)

Brand P&L Leadership and retail account growth management for global Jurassic World brand

• Grew global brand revenue +19% above plan across a $500M+ P&L, as measured by Anaplan financial plan tracking, by executing integrated campaign management, brand programming, and cross-functional stakeholder alignment driving revenue performance
• +22% sell-through lift at Walmart (47% account share), as measured by ThoughtSpot retail account analytics, by leading campaign-driven retail activation, sell-in strategy, and promotional programming driving sell-through and account revenue
• Managed 100+ concurrent item approvals across Mattel, Universal, and global licensee review cycles, as measured by BTG schedule milestone compliance, by managing 100+ concurrent campaign approvals across internal, partner, and agency stakeholders on a unified brand calendar

Brand Manager, Starry at PepsiCo (2022-01 – 2023-12)

Integrated communications planning and media investment management for Starry brand launch

• Authored full Starry 2023 communications plan assigning 62% of spend to TV/NBA and 39% to digital/social/TikTok, as measured by field audit data tracked in Tableau dashboards, by authoring full marketing communications plan assigning spend allocation, campaign sequencing, and cross-functional milestone management
• Managed a ~$20M media plan across Linear TV, NBA-controlled digital, and social/TikTok channels, as measured by field audit data tracked in Tableau dashboards, by managing $20M+ integrated campaign plan across linear, digital, and social channels driving brand awareness and revenue performance
• +5.3% share growth YoY on $400M Starry launch, as measured by Nielsen syndicated share data, by delivering full-funnel integrated campaign strategy on $400M brand driving category share through coordinated multi-channel execution

Co-Founder / Product Marketing Manager at Breakr (2023-01 – Present)

Revenue architecture and platform engagement growth for campaign management platform

• Grew platform ARR from $500K to $2.5M (+400%) while reducing CAC by 18%, as measured by Mixpanel funnel and pipeline analytics, by building campaign management workflows, reporting infrastructure, and post-campaign optimization processes improving campaign delivery
• +83.9% engagement growth sustaining 95%+ client retention across brand partners including Pepsi, as measured by Mixpanel and Tableau platform dashboards, by driving campaign engagement growth and 95%+ client retention through integrated execution, performance reporting, and analysis

Director of Strategic Partnerships at Ten35 (2018-01 – 2022-12)

Revenue growth and client retention through integrated campaign program development

• $500K to $2.4M (+385%), +56% profit growth, as measured by quarterly P&L and agency financials, by unlocking integrated campaign program development, event marketing execution, and cross-functional campaign management for clients
• +40% deal size, 90%+ retention, as measured by Salesforce CRM account revenue data, by delivering campaign management and account development programs driving deal size growth and client retention

B.S. in Business Administration – Florida A&M University

Certificate in Digital Marketing – General Assembly

Certificate in Growth + Product Marketing – Reforge