Dan Zollo

Senior Program Manager (PMP, PMI-ACP) with 15+ years leading enterprise planning and digital commerce programs across multi-brand portfolios. Builds scalable intake and governance (standardized requirements, Jira workflows, dashboards) to align annual priorities to quarterly plans, surface assumptions/risks, and deliver executive-ready reporting and forecasts. Leads enterprise implementations and tool stack optimization (Salesforce Marketing Cloud (SFMC), Customer Data Platform (CDP), design system, Figma) across Finance, Marketing, Product, Engineering, Analytics, InfoSec, and vendors.

Culture champion and servant leader who drives clarity from executives to working teams through operating rhythms, facilitation, and continuous improvement (retrospectives). Proven results include 500+ annual initiatives governed across 10 domains annually, ~$1M (3-year) contract savings, and $250K annual tooling savings.

Senior Program Manager II (MarTech, Product and UX) at Shutterfly, Inc. (2020-11 – Present)

• Established portfolio governance for 500+ annual initiatives across 10 domains, translating annual priorities into quarterly plans with capacity forecasting and leadership reporting.
• Built standardized intake (Feature Ticket/Requirement (FTR) required fields and ownership model) and dashboards by domain/quarter to improve prioritization, dependency visibility, and delivery predictability.
• Led multi-brand Salesforce Marketing Cloud (SFMC) implementation (12 months) across Shutterfly, Snapfish, and Spoonflower; defined rollout plan, readiness gates, training, and go-live criteria for Email and SMS.
• Directed Customer Data Platform (CDP) selection and implementation planning across three brands; vetted 5 vendors, led InfoSec review, aligned partners, and negotiated terms securing ~$1M savings over 3 years.
• Owned Aurora phased rollout planning (internal, external power-user, A/B ramp) across CRM, promo/pricing, customer service, and onsite; adjusted strategy after KPI pivot by scaling invites to 1.3M and delivering 1,100+ orders in a 4-week test window.
• Optimized design tool stack (InVision to Figma) across brands; led adoption and licensing right-sizing, delivering $250K annual savings and standardized workflows.
• Implemented Knapsack design system platform integrated with Figma/GitHub to scale multi-brand governance and accelerate design-to-development execution.

Senior Project Manager (Marketing Services) at EdPlus at Arizona State University (2017-01 – 2020-12)

• Built an automated project intake and routing system (Google Forms, Zapier, Jira), replacing ad-hoc Slack/email requests and improving visibility, prioritization, and reporting across 5 boards; solution remains in use 6+ years later.
• Served as Scrum-of-Scrums lead coordinating 5 project managers and 30+ contributors; managed cross-team dependencies, resolved conflicts, and maintained delivery alignment across concurrent initiatives.
• Coached a team of project managers on Agile/Waterfall delivery, stakeholder communications, and operating rhythms; improved predictability and transparency for executive and functional leaders.
• Led cross-functional delivery across Web, UX, Marketing Analytics, and Salesforce teams; balanced intake demand with capacity planning and sequencing to meet deadlines.

Project Manager, Special Projects at Universal Technical Institute (2015-06 – 2016-09)

• Implemented Asana for marketing services, improving intake tracking, operational transparency, and delivery cadence.
• Managed Military and Campus budgets totaling $500K annually; tracked forecasts and variances to maintain fiscal control.
• Directed Top Tech Challenge national campaign, awarding $700K in scholarships across 11 events and increasing brand visibility through multi-channel marketing.

Master’s Certificate in Applied Project Management – Villanova University (2012)

Bachelor of Science in Marketing – Arizona State University

Bachelor of Science in Sociology – Arizona State University