Dana L Howard
Results-driven real estate operations leader and licensed Texas Broker
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About
Results-driven real estate operations leader and licensed Texas Broker with 7+ years of experience in transaction management, brokerage compliance, listing operations, and agent development across the DFW market. Holds a Master of Legal Studies in Oil, Gas & Energy, providing a strong foundation in contract law, regulatory compliance, and risk management that directly informs brokerage oversight and transaction quality. Proven track record of implementing scalable systems, reducing operational costs, and driving measurable revenue and performance improvements.
Additional background in personal and commercial insurance strengthens expertise in risk assessment and client advisory across real estate and financial exposure. Core strengths span real estate operations management, sales leadership, team building, and client success.
Experience
Director of Client Success, Designated Broker - Watters International - Irving, TX
(2025-10)
- Led end-to-end transaction coordination, listing operations, compliance, and pricing accuracy to deliver clean, on-time, error-free closings.
- Protected brokerage margin and accelerated cash conversion by improving closing velocity while maintaining lean operational costs.
- Owned transaction quality, operational efficiency, and risk management, consistently meeting Service Level Agreements (SLAs) for on-time close rates and compliance accuracy.
- Drove measurable outcomes tied to compensation, including cost-per-transaction reduction, error elimination, and revenue acceleration.
- Managed and scaled Transaction Operations teams including Transaction Coordinators (TCs), Listing Managers, and vendor partners such as photographers, stagers, and couriers.
- Established operational cadence through weekly team meetings, structured 1-on-1s, performance reviews, and cross-functional syncs to ensure alignment and continuous improvement.
Associate Director of Sales, REALTOR Broker Associate - Watters International - Irving, TX
(2024-12 - 2025-10)
- Led the company's DFW corporate office, overseeing day-to-day real estate operations and team alignment.
- Coached listing agents on converting opportunities generated by the inside sales team, improving face-to-face conversion and appointment-to-active ratios.
- Leveraged sales training expertise to drive To-Be-Determined (TBD) listing conversions and increase overall listing production.
- Collaborated closely with the Director of Transaction Operations and Director of Marketing to optimize revenue opportunities for agents and the company.
- Hired and managed buyer's agent team members, supporting skill development for new and experienced agents alike.
- Monitored team member performance and implemented targeted performance improvement plans to drive production growth.
- Hosted recurring training sessions and meetings for all agent team members.
- Participated in leadership meetings and reviews, contributing insights on systems, processes, and strategic goals.
Director of Operations, REALTOR - Livian Wise Advantage - Flower Mound, TX
(2024-05 - 2024-08)
- Spearheaded system implementation of SISU performance reporting, Open to Close (OTC) transaction management, and all other internal platforms.
- Recruited and trained new agents; brought on first hire within 2 months of joining.
- Led Transaction Coordinator (TC) on implementation of a transaction management system and new contract-handling processes.
- Organized initial client event in partnership with a law firm focused on estate planning.
- Assumed team leadership meeting facilitation and managed all commissions and transaction processing while supporting the CEO with listing management.
REALTOR, Listing Specialist - Watters International - Richardson, TX
(2023-10 - 2024-03)
- Managed active listings through the full transaction lifecycle, from pricing strategy and comparative market analysis (CMA) to contract negotiation and closing coordination.
- Maintained consistent client communication and pipeline management to support on-time closings.
- Collaborated with Transaction Coordinators and operations teams to ensure compliance and accuracy.
Director of Operations, REALTOR - Brent Germany Team - Frisco, TX
(2019-05 - 2023-09)
- Led a team of 3 salaried employees in in-office and remote roles spanning social media, administration, and transaction coordination; coached new agents on systems, contracts, and professional development.
- Partnered with the CEO on strategic initiatives and company-wide improvements to enhance agent retention and productivity; contributed regularly to leadership team planning.
- Coordinated daily real estate operations including financial reporting, commission tracking, and commission document issuance.
- Drove operational transformation by proposing, administering, and implementing 3 core systems within the first 6 months: Bamboo HR, Open to Close Transaction Management, and SISU performance reporting.
- Reduced transaction handling time by approximately 50%, cut team software costs to under $4,000 per quarter, and supported a projected 150% sales increase from 2021-2022, processing over 300 transactions totaling $200M in Gross Commission Income (GCI).
- Recovered approximately 90% of unpaid fees owed to the team due to title company errors; served as primary point of contact for vendors and outside business relations.
- Developed strategic vendor relationships throughout DFW; managed budgets and invoicing for client events and led all on-site event management.
REALTOR - Brent Germany Team - Frisco, TX
(2019-12 - 2023-09)
- Accomplished $7.4M in gross sales and completed 18 contracts in 9 months as a full-time agent.
- Completed $5M in gross sales in 2022 across 11 executed contracts.
- Managed client relationships and communication to support retention and repeat business.
- Navigated complex contract negotiations to achieve favorable outcomes for both agents and clients.
Education
Master of Legal Studies - Oil, Gas & Energy - University of Oklahoma School of Law (2020-05)
Bachelor of Arts - Environmental Science - University of Virginia (2010-12)
Associates of Arts - Liberal Arts - Northern Virginia Community College (2008-08)

