Dani Shangold

A social media professional with five years experience working and producing social content for major entertainment focused, flagship brand accounts.

I have spent the course of my entire career working in digital marketing, with the last five years specifically focused on social media management for major entertainment brands; most recently in the television streaming space.

Experience

Associate Brand Social Media Manager - Hulu (Dec 2021 - Present) 

• Promoted to Associate Manager for Hulu's brand social accounts with focus on original shows and movies
• Supervise engaging content across all brand social accounts, including Facebook, YouTube, Twitter, Tik Tok, and Instagram
• Work closely with internal departments, such as Creative, Media, Marketing, PR, on active campaign
• Oversee content production, scheduling, and fan engagement of various marketing assets for up to 4 active campaign titles
• Conceptualize and produce boundary-pushing content and strategy to keep fans engaged
• Captures live social content with talent from red carpet events

• Organized and managed schedule for various social media platforms for a major brand social account
• Assisted in brainstorming, strategizing, and executing creative social media content
• Aided in writing copy for various Instagram, Twitter, Tik Tok, and Facebook posts
• Managed relationships with external partners for various social collaborations
• Facilitated social execution between the main team and agency partners
• Handled records of financial SOWs for external partners

• Wrote and posted copy for upcoming social posts on large Broadway accounts
• Composed weekly newsletter on new innovations in digital marketing space and ways social team could utilize latest trends
• Strategized social creative, social stunts, and more for major campaigns
• Assisted in community management and fan engagement for 5+ accounts on various social media platforms
• Conducted competitive and comparative research

• Maintained heavy calendar of, and provided administrative assistance to, major studio executive
• Ran research for weekly social media newsletter with focus on research and strategy of competing studios
• Created comprehensive campaign decks for executive meetings and organized department creative assets

I'm a 2017 graduate from Ohio University with a Bachelors in Science of Communication, with a focused major of Integrated Media Studies.