Daniel Easton

Accomplished automotive retail executive with over 27 years of leadership experience driving dealership success across sales, F&I, service, parts, inventory, CSI, and P&L management. A highly respected leader and coach, known for inspiring teams, fostering collaboration, and developing talent that consistently exceeds business goals. Proven ability to turn around underperforming stores, increase profitability, and elevate customer satisfaction.

Flexible and committed to taking on any management role necessary to support dealership growth and further development.

General Manager / General Sales Manager at Richardson Dodge Jeep Chrysler, Berkshire Hathaway Automotive (2019-12 – 2026-07)

• Directed daily operations for sales, F&I, service, and parts with full P&L responsibility.
• Managed and developed a 75-member team, cultivating high engagement and performance.
• Restored profitability and achieved the region’s highest CSI scores.
• Built Berkshire Hathaway Automotive’s top-ranked F&I department.

General Manager / General Sales Manager at Hyundai of Rockwall (2017-08 – 2019-12)

• Led a 60-person team and managed parts/service departments.
• Increased profitability by $175K in six months.
• Raised CSI and Google reviews from 2.5 to 4.4.
• Surpassed sales objectives, achieving 195% of target in 2018.

New Car Director at Rockwall Dodge Jeep Chrysler, Group One Automotive (2015-02 – 2017-08)

• Set records for sales volume and gross profit.
• Recognized as Top Sales Manager in 2015.
• Led the top-producing department.
• Honored as Top Manager across Group One Automotive for outstanding leadership and results.

Pre-Owned Director at Park Cities Ford, Randall Reed (2012-03 – 2015-01)

• Boosted Certified Pre-Owned (CPO) sales by 110%.
• Ranked top 10 in CSI and increased retail gross by $700 per unit.
• Recruited and developed sales talent.

Graduate – NADA Academy (2019)

Graduate – Berkshire Hathaway Dealer Academy (2026)