Daniel Looper

Heavy equipment Product Support and aftermarket operations executive with 30+ years of progression from mechanic and senior military NCO to multi-location dealer, rental, and OEM leadership.

Leads

Service, Parts, Fleet Maintenance, Warranty, Field Service, Telematics, and Rental support operations with a practical focus on uptime, parts and service revenue, customer satisfaction, labor recovery, WIP control, data credibility, and EBITDA protection. Known for entering complex operations, identifying what is actually happening in the field, and converting informal practices into measurable systems that management teams can run.

Managing Director / Principal Consultant - Heavy Equipment Dealer Solutions LLC - Greater Orlando, FL

(2026-01)

Founded a specialist consulting practice supporting investors, family offices, ownership teams, dealers, and rental companies with operational due diligence and performance improvement.

• Evaluate service and parts performance, fleet maintenance cost, uptime exposure, KPI accuracy, data credibility, leadership execution, and scalability risk behind reported financials.

Vice President of Product Support - Newman Tractor - United States

(2024-05 - 2026-01)

Served as executive lead for Product Support across a multi-location heavy equipment dealer and dealer-owned rental operation, overseeing Service, Parts, Fleet Maintenance, Telematics, Warranty, Safety, and Field Service.

• Implemented service controls covering WIP aging, labor recovery, work-order closeout, first-time-fix preparation, customer communication, and escalation handling.
• Developed after-hours and national field service response models for uptime-critical customers, including portal-based intake and dispatch visibility.
• Rebuilt parts and service workflows to address inventory accuracy, warranty execution, ERP data integrity, and reporting gaps that limited KPI credibility.
• Designed fleet maintenance cost controls tied to original equipment cost, supporting better repair, replacement, ROI, and disposition decisions.

Director of Product Support - PVE Equipment USA - North America

(2022-10 - 2024-05)

Built North American product support structure for a Dieseko Group subsidiary supporting foundation, ground-improvement, energy, utility, and heavy civil contractors.

• Developed service, parts, warranty, stock-order, technician-training, quality-control, safety, on-call, tool, receiving, and customer-communication processes.
• Supported hydraulic and diesel impact hammers, vibratory hammers, power packs, and piling support equipment in schedule-critical jobsite environments.
• Advised on hammer selection, application fit, parts usage, rebuild intervals, wear patterns, and recurring failure modes including hydraulic contamination, misfires, energy loss, cushion degradation, and structural fatigue.

Product Support Leadership Roles - Synergy Equipment / Dynamic Equipment Group - Florida

(2019-10 - 2022-10)

Managed service operations, warranty administration, parts logistics, and product support performance across multiple branch locations and heavy-equipment lines.

• Established departmental goals for service and parts, technician skill levels, bonus structure, manager training, customer communication expectations, and quarterly performance reporting.
• Implemented Smartequip and telematics monitoring to improve aftermarket parts sales opportunity capture, service response, and customer support visibility.
• Set WIP standards, reduced dead stock exposure, improved inventory turns, and strengthened parts/service manager accountability.

Regional Service Manager - JESCO, Inc. - New Jersey / NYC

(2017-02 - 2019-10)

Held full P&L responsibility for service operations across seven locations supporting John Deere, Ditch Witch, Wirtgen, Kleemann, Vogele, Hamm, Bomag, Hitachi, and attachment OEM lines.

• Directed 65+ technicians, seven Service Managers, and two Warranty Administrators while setting KPI targets for efficiency, quality, warranty recovery, customer care, and safety.
• Created Service Manager training, standardized customer communication, improved WIP and gain/loss management, and led quarterly business reviews with store managers.

Owner - Edgewater Enterprises LLC

• B2B performance reviews, departmental metrics, absorption-rate analysis, operating improvement plans, vendor negotiations, and management advisory work.

District Manager - RSC Equipment Rental

• 11 locations, 98 employees, refinery onsite rental stores, safety leadership, fleet-level control, expense discipline, and market penetration.

Equipment Rental / Crane Service Manager - Kirby-Smith Machinery

• Crane rental support, fleet utilization forecasting, service coordination, and refinery customer development.

General Manager / Sales Manager - Cummins Southern Plains

• Full P&L for rental, engine/generator sales, parts, service, payroll, A/P, A/R, and 112 employees across two locations.

Branch Manager / Service Manager - Mitchell Machinery

• Built heavy construction equipment service operation and managed sales, parts, service, inventory, payroll, and daily operations.

Heavy Equipment Mechanic / Sergeant First Class - U.S. Army

• 63S heavy fleet mechanic; supervised maintenance operations during large-scale deployments; Bronze Star with Valor and two Army Commendation Medals.

BA - Computer Science - UCPM

Program on Negotiation - Harvard Law School