Danielle Brady

I love to tell stories. As an intern, I alerted you to the newest store openings in NYC. As a college graduate, I detailed the intricacies of Gucci loafers and vintage Hermès bags to find you the best deals.

As I grew in my career, I blogged about your life milestones, showcasing the gowns you celebrated in. I then reported on red carpet moments and crystallized collaborations to help you add more sparkle to your life. Now in my "senior years", I connect to your skincare journey – educating, empowering, and solving your biggest concerns.

What story should I tell next?

Senior Copywriter at STRIVECTIN (2019-06 – Present)

• Craft thoughtful on-brand copy for owned and retailer digital channels, visual merchandising, and packaging
• Conceptualize and execute on campaigns and content ideas, collaborating with art and design for 360° storytelling
• Achieve digital and marketing objectives with short and long-form copy that drives awareness, retention, and conversion

Global Digital Copywriter at SWAROVSKI (2017-05 – 2019-06)

• Develop and implement best in class digital copy and language principles for Corporate Branding & Communications digital platforms: owned websites, mobile, social, newsletters and advertisements
• Support ONE Swarovski brand vision by assisting Business Units with copy direction: Atelier Swarovski, Consumer Goods Business, Swarovski Lighting, Swarovski Professional, Touchstone and Chamilia
• Adapt tone of voice and strategy to technical digital copy principles: SEO, metadata, URL strategy
• Enhance brand message for Atelier Swarovski, curating editorial content and marketing language to promote sales on AtelierSwarovski.com

Digital Content & Social Media Specialist at DONNA MORGAN (2016-01 – 2016-10)

• Provided copy for email, website, blog, social channels and advertising campaigns
• Developed and scheduled social media activities aligned with marketing calendar
• Drove brand awareness and engagement across key customer segments through influencer collaborations, publication placements, advertising and marketing efforts
• Managed 1-2 interns for a period of six months during student co-op

Product Copywriter at GILT GROUPE (2013-07 – 2015-02)

• Wrote detailed descriptions for over 120 products a day in various product categories, with a focus on Men's and Women's Luxury and Vintage accessories
• Manage site content & activation process, ensuring products are strategically merchandised for maximum selling exposure
• Developed structured copy guide for training new employees

Shopping & Style Intern at TIME OUT NEW YORK (2012-10 – 2013-05)

• Reported and wrote 150-word articles and styled product stills in studio for online and print distribution
• Fact checked editorials via telephone and e-mail communication

B.B.A. in Fashion Merchandising – LIM College (2013-05)