Freelance Writer at Freelance Writer (2021-06 – Present)
Assisting various marketing agencies with content from advertising, annual reports, online and print publications, training materials, social media, etc.
Owner at Section 32 Farms (2020-01 – Present)
- Develop marketing materials including social media, blog, and newsletter content.
- Inventory new and existing products.
- Management of animals in regenerative agriculture practices.
- Oversee day-to-day administrative tasks such as accounting and budget reporting.
Sales Associate at Aviator Jayne (2021-02 – 2022-08)
- Greeted and assisted guests with purchases.
- Inventoried existing and new products.
- Updated online store.
- Developed blog, social media, and email newsletter content.
Senior Communications Manager at Michigan State University, Human Resources (2020-11 – 2020-12)
- Developed communications strategies for operational and project support.
- Directed communication initiatives aimed at reaching university students, faculty, and support staff. Maintained knowledge of communication marketing trends.
- Tactical communications support on both operational and project work. Accountable for communications standards used by the department. Position was responsible for the accuracy and quality of communications. Communications initiatives must support the department's objectives and goals.
- Crisis communication support. Maintained knowledge of the political atmosphere, internally and externally.
- Communications collaboration (including media inquiries) with other campus units. Managed communication initiatives and staff to ensure internal and external messaging is beneficial to the department and the university.
- Executive level communication support. Advised Associate Vice President on media and social landscape including impacts, initiatives, and operations.
- Data and metrics analysis. Maintained knowledge of technology trends and recommended implementation to enhance communication and customer service.
Communications Manager II at Michigan State University, Human Resources (2017-10 – 2020-11)
- Managed HR communication efforts by providing creative and strategic direction and support via media messaging, publication design, writing, editing, proofreading and consulting services to all HR offices.
- Supported a variety of external-focused HR projects, initiatives and services by developing and executing communications/marketing plans targeted to MSU faculty, staff and students.
- Ensured the department communicates a consistent brand platform within the university standards.
- Coordinated staff and resources for meetings and outreach events that engage key stakeholder groups.
- Offered strategic support related to change management, process improvement, relationship building, department strategic plan and university initiatives.
- Supervised communications team, overseeing daily work and creating annual goals and professional development plans.
Communications Coordinator at Michigan State University, Human Resources (2016-04 – 2017-10)
- Assisted in the development and execution of communications strategies, campaigns, publications, web content, and other materials for the Human Resources department.
- Composed, created, managed, and maintained electronic and print publications for distribution to target audiences.
- Reviewed and edited layouts, drafts, and information for content, readability and style.
- Assisted with webpage design, maintenance, and content management.
- Monitored social media and engaged with external audiences in electronic forums.
Marketing Associate & Social Media Manager at Tri-Star Trust Bank (2012-07 – 2016-04)
- Strategic planning, budgeting, and implementing marketing campaigns.
- Brand oversight and alignment.
- Event planning.
- Website maintenance.
