Marketing Consultant - Dave Kogan Consulting - Greater Chicago Area
(1998-11)
Selected Clients: AMCOM1 Promotions • Yanni Design Studio • Knowledge Shift • WebtoMed • Team Anixter • Temple Chai • Anixter Center • Digital Innovations • Spiegel • Northwestern University Alumni Association • American Medical Association • American Red Cross (Greater Chicago) • iLink Global • Jordan Tamrasz Caruso Advertising • InspecPAC • Intelliclean • Restoration 1 • Chicago Vintage Charters • Heartland Home Inspections • Smart Inspector Tools • Northern Illinois Chapter of ASHI (NIC ASHI) • EMSL Analytical • Staffing Together • The Ride Along and Inspection Connection Podcasts
- Deliver strategic marketing consulting across multiple industries, helping organizations strengthen brand visibility and drive growth.
- Develop and execute integrated marketing strategies from concept through implementation.
- Lead initiatives in event marketing, PR, digital strategy, and content development.
Corporate Event Manager - Porch Group
(2022-03 - 2025-11)
- Directed end-to-end planning and execution of corporate events, conferences, and product launches.
- Managed budgets exceeding $450K while optimizing ROI and attendee experience.
- Negotiated vendor contracts and managed logistics, production, and on-site execution.
- Aligned event strategy with business goals to enhance engagement and brand impact.
Director of Integration & Partnerships - Residential Warranty Services, Inc. (Inspector Services Group) - Chicago, IL
(2020-11 - 2022-03)
- Led partnership strategy, market expansion, and event initiatives across multiple brands.
- Increased sponsorship revenue and exhibitor participation through vendor re-engagement.
- Expanded brand visibility through targeted outreach and cross-brand initiatives.
- Managed flagship events including Inspection Super Conference and Summit (formerly TOP) Mastermind Meetings.
Director of Marketing & Business Development - American Society of Home Inspectors (ASHI) - Des Plaines, IL
(2017-01 - 2020-11)
- Developed marketing strategy, brand positioning, and member engagement initiatives.
- Managed InspectionWorld Conference & Trade Show growth from 34 to 110 vendors (a 223% increase) and sponsorship revenue growth from $1500 to $84,000.
- Oversaw media kit development, advertising, PR, and multi-channel communications.
- Wrote articles for The Reporter trade publication, and increased ad revenue across print and digital platforms by 88%.
Manager of Marketing & Business Development - American Society of Home Inspectors (ASHI)
(2013-06 - 2017-01)
Director of Marketing - AMIC Global, Inc. - Northbrook, IL
(2011-12 - 2013-06)
- Redesigned and wrote new copy for marketing collateral promoting new OEM parts for heavy machinery.
- Led omnichannel campaigns and strengthened brand positioning.
Director of Marketing - Earth’s Natural Alternative - Northbrook, IL
(2011-12 - 2013-06)
- Collaborated with President of company to source eco-friendly tableware, paper goods, and utensils and design packaging for new products.
- Created marketing collateral, sell sheets, and web content to promote new sustainable product lines.
Director of Marketing - Apet Inc. - East Dundee, IL
(2009-08 - 2011-11)
- Implemented marketing strategies that increased revenue and improved brand consistency.
- Enhanced trade show ROI and expanded product offerings.
- Instituted individual weekly newsletters showcasing freshwater and saltwater fish and an additional bi-weekly newsletter showcasing other small pets provided by Apet.
- Created both a saltwater and freshwater “Fish of the Month” campaign focusing on one individual fish species from both segments with frame-worthy pictures and facts that increased all sales by 31% and individual species sales by 22%.
Marketing Manager / Consultant - Bird-X / Cozy Feet - Chicago, IL
(2008-04 - 2009-07)
- Rebuilt marketing department and launched strategic initiatives across multiple sectors.
- Led PR campaigns, website redesign, and trade show strategy.
- Designed new advertising and packaging for each bird deterrent product that increased sales by 17%.
- Executed a traditional marketing campaign for Cozy Feet under-desk foot warmers, leveraging Chicago El and Metra billboards during the 2008–2009 fall and winter seasons.
PR & Marketing Manager - R.S. Owens & Company - Chicago, IL
(2004-12 - 2008-08)
- Boosted brand visibility for custom awards by leveraging the prestige of R.S. Owens’ flagship accounts, including the Oscar® Award and EMMY® Awards.
- Generated annual media exposure by launching a National Media Day following Oscar® Awards production to kick off the awards season.
- Developed tailored PR programs for each custom award, attracting producers from the TLC show “John Ratzenberger’s Made in America,” which led to an on-location segment showcasing the making of the Oscar® Award.
- Developed new print collateral, redesigned the product catalog, authored case studies for all custom awards, and refreshed the trade show booth to attract new prospects; supported rebranding initiatives and wrote all collateral, web content, and catalog copy.
- Instituted marketing program to include “behind-the-scenes” video in making of client’s custom awards such as the Spike TV® Movie Award, the Liberty Mutual® Coach of the Year Award,
Marketing Manager - Tornado Industries® - Harwood Heights, IL
(2002-02 - 2004-11)
- Developed marketing strategies that expanded market share outside of the private label commercial cleaning industry.
- Reduced ISSA Conference and Expo spend from $1M to $200K, reallocating $650K to higher-performing events including The National Restaurant Association Show and The NACS Show.
- Developed targeted public relations programs and case studies that strengthened sales efforts with high-profile clients, including the Chicago Transit Authority and the White House.
Marketing Specialist - Atlas Companies - Schiller Park, IL
(1997-12 - 2002-01)
- Supported multi-division marketing efforts including CRM implementation..
- Created content for newsletters/blogs, web content, and printed marketing collateral across multiple divisions.
