Partner Alliance Manager with 5+ years building and scaling hyperscaler partnerships, co-sell revenue, and Marketplace growth across AWS, Microsoft Azure, and Google Cloud
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Partner Alliance Manager with 5+ years building and scaling hyperscaler partnerships, co-sell revenue, and Marketplace growth across AWS, Microsoft Azure, and Google Cloud. Known for cultivating high-impact ISV and hyperscaler relationships, influencing $200M+ in Marketplace revenue, and building the alliance infrastructure — CPPO workflows, private offer pipelines, co-sell governance, KPI dashboards — that turns partnership strategy into measurable joint revenue. Creator of the AWS Marketplace Operations Toolkit, an 8-module advisory framework commercialized for ISVs and SaaS organizations via Larson Marketplace Consulting.
Backed by 20+ years of technology sales and channel leadership, bringing a business-first perspective to alliance management, partner development, and cloud GTM execution. Currently advising clients part-time through Larson Marketplace Consulting while actively pursuing a full-time Partner Alliance Manager role.
Principal, Cloud Alliance & Marketplace Strategy at Larson Marketplace Consulting (2025-01 – Present)
Founded advisory practice helping ISVs and channel organizations build strategic cloud alliance programs, accelerate Marketplace revenue, and strengthen hyperscaler co-sell motions across AWS, Azure, and GCP.
Cloud Alliance & Marketplace Lead at New Tech Solutions (2024-02 – 2024-12)
Led cloud alliance strategy across AWS and GCP, driving approximately 30% Marketplace revenue growth through strengthened co-sell relationships and strategic partner engagement in commercial and federal markets.
Cloud Marketplace & Hyperscaler Alliance Leader at SHI International Corp. (2022-01 – 2023-12)
Influenced $200M+ in Marketplace revenue by positioning AWS Marketplace as a core part of SHI's customer GTM motion, working closely with sales leadership to embed Marketplace early in every deal.
Enterprise Account Manager, Commercial Solutions at CDW (2015-06 – 2021-12)
Built and managed a portfolio of enterprise customer relationships, consistently delivering against revenue targets over a six-year tenure.
Renewals Specialist at VMware (2014-04 – 2015-06)
Reduced customer churn 18% and grew contract extension rates 35% by building trusted renewal relationships and aligning licensing strategy with long-term customer goals.
Mobility & Channel Account Manager at TD SYNNEX (2011-11 – 2013-12)
Closed a $2M+ public-sector mobility opportunity, coordinating channel partners, vendor teams, and procurement stakeholders to deploy 15,000+ devices through the E-Rate program.
Business Management – College of Lake County
