David Acevedo

Senior Data Analyst and Business Intelligence professional with 7+ years of experience driving data-informed decisions. Specializes in designing KPI frameworks and executive dashboards, translating business needs into reporting strategies and forecasting models. Expert in SQL, Tableau, and data quality processes, partnering with leadership on strategic and operational analytics initiatives. Insights-driven analysis contributed to a 25% revenue increase.

Data Analyst at Save On Dentistry (2022-05 – Present)

• Designed and maintained executive-level dashboards and reports using Tableau and Excel, tracking gross vs. net production, treatment acceptance rates, payer mix profitability, and patient retention.
• Developed KPI frameworks to benchmark operational performance across clinical and administrative areas.
• Analyzed patient acquisition cost (PAC) and marketing ROI across Google Ads, direct mail, and social media channels.
• Implemented data integrity checks and data quality profiling to ensure accuracy of clinical and financial data from Dentrix / Open Dental systems.
• Applied advanced analytical skills to produce predictive insights that forecast seasonal demand and optimize staffing and scheduling.
• Supported leadership decisions through detailed analytical reports, contributing to a 25%+ revenue increase within the first year.

Senior Data Analyst at Singular Finance / Singular Marketing (2017 – 2021)

• Led data-driven financial and marketing analysis for 155+ families and small businesses.
• Built SQL-driven dashboards and analytical reports to support budgeting, forecasting, funnel performance, and revenue growth.
• Implemented SEO and digital marketing analytics to improve lead generation and conversion rates.
• Partnered directly with business owners to translate data into strategic and operational decisions.

Commercial Manager / Team Lead at MetLife Colombia (2018 – 2021)

• Led KPI analysis for sales performance, pipeline management, and customer retention.
• Analyzed commercial data to optimize sales strategies and improve persistence rates.
• Managed and mentored multidisciplinary teams using performance data to drive results.

Team Lead at Pan-American Life Insurance (2022 – 2023)

• Conducted KPI analysis for sales and operational efficiency.
• Used performance data to improve team productivity and revenue outcomes.

Certificate in Data Science – MIT x Great Learning (2025 – 2026)

Bachelor's Degree in Economics – Universidad de Medellín

Technician in Web Developer – Universidad de Caldas