David Shadle

With over two decades in design and product roles, I’ve built a career around helping teams bring bold ideas to life. I bridge strategy and execution—rolling up my sleeves to lead cross-functional teams, get stakeholders aligned, and make sure we’re building the right things for both the business and the people using them. My background spans UX design, product strategy, and delivery, which means I’m comfortable navigating ambiguity and turning vision into something real and scalable.

I’m a hybrid design strategist and product leader with over 25 years of experience helping organizations move from ambiguity to clarity—translating vision into outcomes that scale. My background blends UX design, product strategy, and operational execution, enabling me to lead cross-functional teams through complex initiatives with speed and purpose. I thrive in the space between ideas and execution—aligning stakeholders, shaping direction, and ensuring that what gets built delivers real business and user value.

What sets me apart is my ability to bring structure to complexity and momentum to stalled initiatives. I connect the dots between strategy and delivery, between user insight and business impact—often stepping in as the connective tissue that moves teams forward. Known for my hands-on leadership and collaborative style, I build trust quickly, ask the right questions, and focus teams on what matters most.

Whether launching new products, refining existing systems, or guiding a team through transition, I deliver clarity, focus, and results.

I studied visual design at the University of Oregon, graduating in 1994. I have been through many technology waves learning new ways to integrate concepts with a focus on understanding needs and directly enabling user success.