Dayna Brock

Highly accomplished Sales and Administrative Professional with over 30 years of experience in sales, customer relationship management, design consultation, executive support, and client service. Proven ability to build strong professional relationships, exceed sales goals, manage complex administrative responsibilities, and provide exceptional customer experiences. Skilled in client presentations, contract development, event coordination, team support, and Microsoft Office applications.

Recognized for professionalism, attention to detail, and the ability to work effectively with clients, builders, designers, executives, and diverse teams.

Licensed Pre-Planning Representative - Baldwin Brothers Funeral & Cremation Society

(2023-02 - 2024-09)

• Consulted with families to plan personalized end-of-life services with compassion, professionalism, and attention to individual needs.
• Built trusted relationships with clients while guiding them through sensitive planning decisions.
• Coordinated service details and ensured client preferences were accurately documented and communicated.
• Provided exceptional customer service while maintaining confidentiality and professionalism.
• Relocated to Bradenton due to a family medical situation.

Sales Representative / Design Consultant - California Closets

(1988-08 - 2020-07)

• Generated sales through consultations, relationship building, and customized design solutions.
• Maintained an average closing rate of 55–65% through strong client communication and follow-up.
• Designed and presented customized solutions for closets, garages, offices, entertainment centers, laundry rooms, and craft spaces.
• Developed detailed proposals and helped clients visualize completed projects.
• Built long-term relationships with builders, designers, industry professionals, and referral partners to increase self-generated business.
• Worked successfully with four different California Closets franchises during tenure.
• Managed projects from initial consultation through completion while ensuring customer satisfaction.

Executive Assistant - The Ritz-Carlton Naples Beach Resort

(1995 - 1999)

• Provided administrative support to department leadership and staff.
• Maintained employee records, department files, and confidential documentation.
• Managed payroll-related information and administrative needs for a department of over 30 employees.
• Coordinated office requests, inventory tracking, and supply management.
• Created organized filing systems to improve record accuracy and efficiency.
• Managed inventory and tracking of department silverware and operational supplies.
• Provided administrative support utilizing Microsoft Word, Excel, PowerPoint, and Outlook.