Supervisory Program Analyst at U.S. Census Bureau (2022-10 – Present)
Singlehandedly built and scaled an instructional video library from zero, producing 79+ videos surpassing 130K views — driving data literacy and platform engagement through end-to-end content ownership.
- Lead promotional efforts and marketing strategies for data.census.gov, Census API, and Microdata Access, while managing website updates, content development, and branch resources.
- Train team members on Camtasia software and implement standardized processes for efficient content creation.
- Develop and execute an evergreen promotional campaign to amplify awareness of feature releases, data updates, training opportunities, and user feedback collection.
- Increase engagement with internal and external stakeholders through omnichannel messaging, aligning objectives and processes via strategic communication plans.
- Oversee learning resource webpage for data users and developers, ensuring timely updates and seamless deployment.
- Serve as branch acquisitions POC, equipping staff with essential resources for conferences, exhibits, and learning content development.
- Analyze user feedback, website metrics, and social media insights to optimize outreach strategies and engagement initiatives.
Program Analyst at U.S. Census Bureau (2020-08 – 2022-10)
Drove strategic communications by collaborating with the Communications Directorate to distribute training resources and approved messaging across GovDelivery, social media, and newsletters.
- Managed internal and external communications for data.census.gov, Census API, and MDAT, ensuring timely dissemination of news and updates.
- Directed webpage management, overseeing content updates and routine release updates for CEDSCI Resource and API Developers pages.
- Led content development initiatives, driving the creation of training and guidance resources for public use.
- Oversaw end-to-end production of video content including concept development, recording, editing, and release.
Project Lead | Training Specialist at U.S. Census Bureau (2014-08 – 2020-08)
Recruited as Training Specialist and appointed Project Lead of the Census Academy training platform. Led website management, training resource development, and staff coordination.
- Led marketing efforts for Census Academy products and releases, ensuring clear communication and deadline adherence across multiple stakeholders.
- Researched, tested, and implemented new technologies to streamline processes and enhance operational efficiency.
- Singlehandedly led the transition of the public webinar page to the new training site, including resource assessment, page design, and video conversion.
- Authored a strategic recommendations report for upper management on feedback collection methods and technology integration.
- Leveraged GovDelivery to develop and distribute marketing emails for upcoming training sessions, managing weekly and on-demand outreach.
- Partnered with graphics and web experts to evaluate and enhance functionality and usability of the Training Resources site on Census.gov.
Public Affairs Specialist (Detail) at U.S. Census Bureau (2015-09 – 2016-03)
Primary resource for Spanish translation of official Census Bureau public communications within the Public Information Office.
- Strengthened the Bureau's communication outreach to American Spanish-language media, expanding engagement and accessibility.
- Trained media professionals in English and Spanish on Census web-based data tools for research on demographics, business, and economic indicators.
- Identified and recommended viable Census press releases for translation to benefit the Spanish-speaking public.
Account Manager at Studebaker Submetering (2011-10 – 2013-12)
- Supported property staff with customer service and residential billing for 76 apartment communities, processing 22,800 utility invoices monthly.
- Researched and analyzed 27,000 daily meter reads to detect malfunctions, high usage, and potential tampering.
Property Coordinator / Bistro Supervisor at Courtyard by Marriott (2007-04 – 2011-10)
- Oversaw event planning and client accommodations for Marriott's regional Sales Force office, managing contract execution.
- Supervised a team of five, driving performance through strategic training, scheduling, coaching, and counseling.
- Implemented FIFO principles achieving a 25% reduction in food waste and costs within six months.
Research Associate Intern at Ipsos-Hispania Inc. (2006-12 – 2007-03)
- Managed high-volume seasonal work coding surveys, verifying data, and performing data entry for major clients including Coca-Cola and Colgate.
- Transcribed and translated questionnaires and focus group recordings from English to Spanish, presenting detailed reports to management.
