Debra Abbott

An experienced integrity driven professional; covering thirty years in the business world. Recognized for excellent organizational and time management skills; adaptable and creative, pays attention to detail, committed to excellence for all stakeholders. A people oriented, team player.

Data-driven professional with an MBA and expertise in business analysis, revenue management, and market research. Skilled in designing databases using Microsoft Excel to inform strategic decision-making and process re-engineering. Combines technical proficiency in demand forecasting and statistical reporting with a strong focus on organizational accuracy and customer service benchmarking.

Career Break (2026-01 – Present)

To facilitate emigration to the USA

Executive Assistant, CEO at Heritage Petroleum Company Limited (2022-03 – 2025-12)

Responsible for prioritizing and managing tasks to allow the CEO to focus on strategic initiatives and organizational development.

• High volume calendar management across multiple time zones.
• Coordinate domestic and international travel, including flights, lodging, ground transportation, itineraries, and contingency planning.
• Prepare executives for meetings by managing agendas, briefing materials, action items, and follow ups.
• Serve as a primary liaison between CEO and internal teams, external partners, advisors, and stakeholders.
• Handle highly sensitive, confidential, and time-critical information with discretion.
• Act as a trusted extension of the executive, handling tasks efficiently, professionally, and with minimal oversight.
• Operational & Administrative Support, drafting, managing, and organizing correspondence and documents.
• Mail follow up - Track commitments, deadlines, and deliverables across professional and personal domains.
• Submit, track, and reconcile corporate credit card expenses; support light budget tracking where applicable.
• Comfortable working independently in a fast-moving environment.

Career Break 2021 (2021-02 – 2022-02)

Undertook family commitments and professional upskilling - (Coursera/Go Skills/Podcasting)

Cargo Analyst at Caribbean Airlines Limited (2018-05 – 2021-02)

Responsible for collection, analysis and reporting of all sales data, providing strategic recommendations and solutions to increase revenue.

• Determined the department's NPS score for cargo for benchmarking.
• Estimated MTD revenue totals daily for management and to guide the sales team in meeting them sales quota.
• Developed models with the information technology department to show, top shippers, products etc.
• Corrected and submitted statistics to all local and International Organizations from 2018.
• Developed a break-even model to calculate profitability by flight origin and destination.
• Developed a revenue calculator, to determine revenue by flight origin and destination.
• Developed a model to determine space availability for cargo on passenger flights.
• Submitted weekly sales reports to sales manager with recommendations.
• Guided the design and roll out of the Cargo Loyalty Programme. Also managed the Database and customer queries.

Market Researcher at Caribbean Airlines Limited (2013-10 – 2018-05)

Responsible for Market Research, Market Share Information and Customer Satisfaction Promotions.

• Analyzing booking trends to determine markets in need of promotions.
• Developing Customer information booklets on existing products and services
• Developing and analyzing surveys to determine Customer Satisfaction and to establish Customer Service Benchmarks for all Customer Touch Points
• Conducting Market Research for management with recommendations for implementation
• Developing Request for Proposals.
• Recommending new ideas to achieve competitive advantage. Assisting in re-engineering processes. Website Review and content rewrite.
• Determined Market Share on all long-haul routes giving recommendations for improvement. Process Re-engineering.

E-Business Support at E-Business Department (2012-10 – 2013-09)

Responsible for investigating and resolving Customer Complaints and Guiding the E-Business Support Unit on handling Customer Complaints from the Caribbean Airlines Website.

• Performed Job Analysis and developed Job Descriptions and policies for all new supporting units and positions.
• Developed content for Caribbean Airlines revamped Website/s.
• Developed a database of user issues and solutions.

Customer Service Auditor at Caribbean Airlines Limited (2011-04 – 2012-09)

Responsible for Auditing Internal and External Customer Service Levels at all Stations.

• Developed the Caribbean Airlines Ghost Rider Programme - Coined the Term "Ghost Rider".
• Developed and analyzed Customer Service Surveys.
• Resolved Customer Service Gaps while Auditing.
• Developed Customer Service Training Programmes for all Frontline staff.

Commercial Analyst at Caribbean Airlines Limited (2007-01 – 2011-03)

Responsible for collection, analysis, reporting and making strategic recommendations and solutions for all Strategic Business Units under the purview of the VP Commercial/ Ag. CEO.

• Liaised with all Managers and others to ensure correct data for their respective departments.
• Analyzed and reported revenue and sales records for all Strategic Business Units. Determining rationale for variances and recommendations for improvement.
• Designed, Distributed, Analyzed and reported on Customer Service Surveys.
• Designed and Maintained Databases in Excel and Access to facilitate analysis.
• Analyzed Call Centre statistics.
• Analysis and recommendations for the Cargo Department.
• Analysis and recommendations for the Duty-Free Department.
• Analysis and recommendations for all Sales Channels, Online and other.
• Analysis and recommendations after competitor research.
• Compiled Monthly reports for sales personnel.
• Prepared Management and Board Reports.
• Preparation of Strategic Plans for departments with no managers.

Revenue Management Support at Caribbean Airlines Limited (1989-01 – 2007-01)

Revenue Management is the art and science of predicting real-time customer demand at all market levels, and optimizing the price and availability of the product. Responsible for statistics and analysis.

• Increasing revenue by determining pricing and type of strategy.
• Booking, monitoring and pricing groups again with a view to maximizing revenue. Developing and maintaining databases in Excel, to monitor and calculate Revenue Management Data. Producing management reports from databases created.
• Using PROS IV Passenger Revenue Optimization System to monitor and increase revenue,
• Projecting Revenue and Passenger uplift.
• Used Performance Management and Motivational Techniques when Ag. Manager.
• Audited daily inventory controls to prevent overbooking while maintaining 98-100% load factors without denied boardings.
• Mentored junior agents on demand forecasting techniques to improve overall team accuracy. Coordinated cross-departmental communication to align pricing strategies with seasonal marketing campaigns.

MBA in Management – Australia Institute of Business (2012-01 – 2018-08)

Graduate Diploma in Management in Entrepreneurship – Australia Institute of Business (2012-01 – 2012-12)