Social Content & Copywriting Consultant at Culture Snob Strategy (2018-05 – Present)
Led social media strategy and visual direction for high-profile clients across regulated industries (cannabis, gaming, consumer brands), including Gila River, Disney Baby, Arizona Lottery, and Eggland's Best, producing compliant, on-brand, and engaging content.
- Led social media strategy and visual direction for high-profile clients across regulated industries (cannabis, gaming, consumer brands), including Gila River, Disney Baby, Arizona Lottery, and Eggland's Best, producing compliant, on-brand, and engaging content.
- Directed all content creation, including Instagram/TikTok/LinkedIn posts, stories, reels, educational graphics, and product storytelling, while crafting copy, taglines, product names, and campaign concepts aligned with brand voice.
- Built content systems and calendars that delivered 15% MoM follower growth, drove 40% QoQ email lift, and accelerated short-form content performance.
Senior Social Media Strategist at Joybyte Social — #1 Influencer-Led Social Marketing Agency (2025-07 – 2026-03)
Led visual direction and social strategy for a DTC hair loss and scalp health brand, driving 30% Instagram audience growth in six months through refined aesthetic positioning and educational, human-centered content.
- Led visual direction and social strategy for a DTC hair loss and scalp health brand, driving 30% Instagram audience growth in six months through refined aesthetic positioning and educational, human-centered content.
- Oversaw creative output across 8+ lifestyle and wellness brands, shaping visual identity and platform storytelling across Instagram and TikTok.
- Directed cross-functional teams of content creators & designers concepting content, briefing shot lists, and guiding production to maintain brand standards.
- Produced 32 monthly creator briefs, translating brand strategy into clear visual and narrative direction.
- Supervised 160+ creative assets per month, ensuring alignment with brand aesthetics, storytelling frameworks, and platform performance.
Social & Influencer Marketing Lead at A-Frame Brands — Parent Company to PROUDLY, KINLO & LOVED01 (2022-07 – 2025-03)
Led Instagram and creator strategy for celebrity-led beauty, skincare, and lifestyle DTC brands, shaping visual storytelling and growing audiences 80% while maintaining engagement above 2.5%.
- Led Instagram and creator strategy for celebrity-led beauty, skincare, and lifestyle DTC brands, shaping visual storytelling and growing audiences 80% while maintaining engagement above 2.5%.
- Directed all creative development, writing scripts, briefing 500+ creators, and guiding production to ensure a cohesive, premium aesthetic across Instagram, TikTok, and brand channels.
- Oversaw $2M+ EMV influencer campaigns and repurposed top-performing content into conversion-focused paid social assets, driving measurable audience growth and revenue lift.
- Built and scaled an in-house creator program, reducing agency reliance by $100K+ per month while managing campaign budgets of $50K–$250K.
