Chief Marketing Strategist & Founder - 50/50 Marketing Partners - Amherst, NY
(2017-06)
- Founded and led a virtual marketing agency as Chief Strategist and Creative Director.
- Guided organizations to clarify positioning, strengthen brands, and accelerate growth.
- Aligned clients' marketing activities with revenue growth, market expansion, and overarching business strategy.
- Hands-on leader, seamlessly moving between strategy development to execution for clients in financial services, manufacturing, education, and healthcare sectors.
- Developed and refreshed brand identities for both B2C and B2B clientele.
- End-to-end ownership of multi-channel marketing campaigns.
- New York State Women Business Enterprise (WBE) Certified
Marketing & Media Manager - BAM Enterprises, Inc. - Grand Island, NY
(2015-06 - 2016-07)
- Established new revenue streams through partnerships with two international distributors.
- Fiscal administration of $1.25 million marketing budget across 3 sister companies.
- Collaborated with production and sales teams to ensure brand messaging accurately reflected manufacturing capabilities, enhancing lead quality and market credibility.
- Directed the overhaul of all corporate communication assets, resulting in a cohesive and professional brand image that resonated with high-value international stakeholders.
- Spearheaded end-to-end rebranding of a plastics industry manufacturer, modernizing its market identity and significantly improving industry-wide brand perception.
Agency Services Manager - The Marketing Grid - Buffalo, NY
(2013-09 - 2015-06)
- Achieved a 100% pre-opening occupancy rate for a new luxury senior living community 90 days ahead of schedule, while operating under budget and returning unused marketing funds to the client.
- Revitalized the brand for an international manufacturer, enhancing the company image, increasing industry-wide credibility, and establishing pathways for new revenue streams.
- Managed direct mail campaigns, website builds, and other marketing projects, coordinating with clients, creative teams and service providers to deliver projects on time and on budget.
Director of Marketing - Wendel Companies - Williamsville, NY
(2009-09 - 2011-01)
- Spearheaded a targeted pursuit strategy that successfully secured a $5M project engagement, significantly strengthening the enterprise revenue pipeline.
- Managed $1.5 million marketing budget across 8 vertical markets
- Orchestrated high-impact marketing and business development initiatives for a premier architectural and engineering firm, directly contributing to the acquisition of major contracts.
- Directed a comprehensive brand refresh aligned with the organization's 70th anniversary to modernize market positioning and improve competitive advantage.
Operations Manager & Production Manager - Stand Advertising, LLC. - Getzville, NY
(2004-12 - 2009-08)
- Authored the Operations Manual and implemented Standard Operating Procedures (SOPs), increasing efficiency, reducing internal costs, and improving delivery times.
- Advanced from Account Manager -> Account Director -> Production Manager -> Operations Manager with a team of 7 direct reports.
- Cultivated a pool of trusted vendors who consistently provided high-quality materials on time and within budget, streamlining purchasing functions.
Direct Mail Division Manager & Account Director - Wolf Group Buffalo - Buffalo, NY
(1999-09 - 2001-09)
- Orchestrated data-driven direct mail campaigns for the agency's flagship account, HSBC North America, notably generating $3.5M in incremental revenue through a single campaign.
- Analyzed response metrics to refine marketing strategy for future marketing efforts.
- Strengthened relationships with clients, leading to additional projects and associated revenue.
- Simultaneously orchestrated 10-15 direct mail campaigns for multiple clients.
- Led team of 5 direct reports consisting of 3 Account Executives and 2 Production Managers
