Derrick Mauro

I pride myself on not just being a "Rate Setter" and approaching Revenue Management with passion and artistry. I embrace the available AI, while focusing on the areas that need human analysis. Specifically, optimizing segmentation, determining rate positioning based on a SWOT analysis, seeking opportunities to drive ADR by raising floors, and correcting infrastructure errors that prevent AI from making ideal rate decisions.

Area Director of Revenue Management - Hotel Revenue Consultants

(2025-01 - 2026-02)

I worked for one of the largest RM consulting companies. They were the RM solution for around 400 hotels. They typically cater to the 100-room and under hotels that aren't managed by a company with an internal RM department.

I had to cover a portfolio of 12+ mixed hotels. Over 1000 keys. It was different coming from a DORM position with 4 hotels, but I was able to build out a portfolio over time and build out strategies and actions plans for my hotels.

I withheld the name of this employer because they were good to me and it's the first employer I did wrong by quitting after 5 months. I wasn't unhappy with the job but my son graduated college and I decided to leave work and travel the world for 6 months.

• My assigned properties saw ADR-driven RGI increase between 10%- 25% through segment optimization and other methods of approach.

Area Director of Revenue Management - Terrapin Hospitality Group - Glenwood Springs, CO

(2023-01 - 2025-12)

Originally was hired as GM for the Hampton Inn/Holiday Inn Express Glenwood Springs properties with 144 combined rooms and $7.5M+ in total revenue. After showing my prowess in RM, I switched to Area DORM in 2024 and picked up 2 Independent hotels in the same area.

• 2025 Trailing 12 months RevPAR Index Gains- Hampton +9%, HIX +12%, Independents +17%
• My OCC was only up around 3%, the RevPAR gains all came from ADR. Swapping out the High Yields, which led to substantial GOP/Flow/EBITHA gains
• I increased Expedia Revenue almost 100% at the properties. This came with less segmentation coming from High Yields but a lot more Revenue with fairly flat OCC.
• Hampton ran at around 135% RevPAR Index, HIX around 115%.
• I would guess that my average margin of error on Forecasting was around 2-3%. Closer to 2%

Area Revenue Manager/Marketing Manager - Western States Lodging - Moab UT

(2020-01 - 2021-12)

Handled 2 Independent/Boutique Hotels, totaling 170 rooms and roughly $8m. I built the Revenue Strategy from Scratch. Western States was a great company, but they had 70 hotels and almost no Independents.

• Neither showed on the Meta search, so I signed them up with Sojern.
• Lacking OTA Revenue was increased by +100% YOY on Expedia/Booking, surpassing market share.
• Finished #2 and #4 in Expedia Sales in Western States' portfolio of 70 Hotels at my independents.
• Created new online content and photography on the hotel's websites to drive increased traffic to site and gain direct bookings/OTA conversions.
• Drove RevPAR Index over +20% at both hotels in a flat market, driven mostly by ADR.
• Personally handled over $2.5m in Group Sales, including Kevin Costner's movie-set builders.
• Signed 2021 Group Contracts at around a 30% rate increase YOY, compared to 2022.
• Did an extensive CRM campaign by using Revinate and offering specials to attract direct bookings.
• Created a Google Ad campaign that was highly successful in driving web traffic.

Vice President of Revenue/Operations - Kolath Hospitality Group - Albany NY

(2003-01 - 2013-12)

Covered 3 regions. Albany and Catskill in NY, as well as Western Ohio. Oversaw the Revenue Department and Operations for 7 mid-scale and economy hotels, consisting of IHG/Choice/Wyndham and 2 Independents. Total rooms of approximately 700-keys and $17m annually

• Set rates for all hotels daily. Greatly increased revenue through leveraging OTAs back when they came through the fax. Was ahead of the time with e-commerce and creating geo-fenced Google Ads and partnering with local demand generators, like ski mountains to form LNRs and package rates, to create new revenue streams for the hotel.
• Worked closely with the properties to increase same day bookings and walk-ins, to include SOPs on rate guidelines. Handled all Rate Code Build requests from the properties and DOS.

Resort Manager - Ocean Place Resort & Spa, United Capital Corp - Long Branch, NJ

(2021-01 - 2023-12)

Promoted by United Capital Corp to head the operations of their iconic Resort with 270 rooms with 40,000 SF Meeting Space, 7 F&B Outlets and $27M in revenue.

• Oversaw all operating departments including Rooms Division, F&B, Engineering.
• Started in 2021 as the Director of Rooms for the 360-room Hilton in Albany, NY.
• Project managed $11m full guest room renovation.
• Assisted our in-house Revenue Manager by handling our E-commerce strategy

Task Force General Manager - LANY Associates - Albany, NY

(2016-01 - 2019-12)

Small Management company covering Brands- Marriott, IHG, Wyndham

Outlet Manager - Desmond Hotel (now Crowne Plaza) - Albany, NY

(2013-01 - 2015-12)

BA - Business Administration - San Diego State University (2001-12)