Senior Media Buyer, Google - Nulastin
(2025-05 - 2026-01)
- Own and scale Google Ads strategy across Search, YouTube, and Performance Max.
- Develop full-funnel media strategies aligned with business goals (acquisition, ROAS, LTV, CAC).
- Plan and manage large monthly ad budgets ($150K–200K/month), forecasting spend and performance across triple attribution and first-click attribution models.
- Identify growth opportunities through new campaign types, audiences, and automation features.
- Collaborate with leadership on media planning, projections, and revenue impact.
Senior Media Buyer, Google - Union Square Media Group (Ad Agency)
(2023-08 - 2025-05)
- Managed Google Search, PMax, YouTube, Demand Gen, and Display ads for skincare brand Vibriance.com and lead-gen clients in bathroom remodeling, windows, solar, and roofing.
- Managed $300K–500K/month in spend against TCPA targets, maintaining a 15–20% profit margin.
Senior Media Buyer, Native Ads - Union Square Media Group (Ad Agency)
(2023-08 - 2025-05)
- Managed native ad campaigns across Taboola, Outbrain, Rev Content, and PowerInbox for Vibriance.com.
- Managed $100K–200K/month in spend, maintaining a 10–15% profit margin.
Conversion Rate Optimization Manager - Golden Hippo (Ad Agency)
(2020-11 - 2023-08)
- Drove front-end sales through A/B testing across pre- and post-purchase funnels on Facebook, YouTube, Email, Native Ads, TikTok, and SMS for multiple e-commerce brands.
- Partnered cross-functionally with Marketing, Video Editing, IT, and Design to develop and execute A/B testing roadmaps in Jira.
- Improved key KPIs including CTR, CVR, AOV, retention rate, LTV, and subscription rate.
- Built and maintained online sales funnels in Salesforce CRM; used Tableau and Hotjar for data analytics, heat maps, and user journey tracking.
- Audited web analytics implementations to ensure accurate tracking, and used qualitative and quantitative data to develop CRO strategy and testing plans.
- Authored initial, quarterly, and monthly performance reports and monitored industry trends to inform strategy.
Acquisition Digital Marketing Associate - Golden Hippo (Ad Agency)
(2020-11 - 2023-08)
- Translated research and data into media plans, executing strategy to grow revenue on 7- and 8-figure accounts while hitting profitability targets.
- Optimized media buys — bid adjustments, budgeting, creative testing, and reporting — across Taboola, Outbrain, Pinterest, Facebook, and YouTube.
- Built and maintained sales funnels in Salesforce CRM; compiled A/B test results and recommended actions.
- Analyzed web metrics (LTV, ROAS, CPA, AOV, CTR, CVR, continuity) and delivered campaign effectiveness reports.
- Developed and maintained strong relationships with media partners.
Media Buyer - L'ange Inc.
(2019-09 - 2020-11)
- Assisted Senior Facebook Media Buyer across numerous accounts for langehair.com.
- Managed Facebook and Pinterest campaigns day-to-day, including uploading, pausing, reviving, and scaling.
- Partnered with the creative media team to produce top-performing ads for the brand.
Business Development / Marketing - Infludigital (Start-Up)
(2019-01 - 2019-08)
- Researched e-commerce growth strategies to help launch a marketplace and affiliate marketing program for Influmonster.com.
- Conducted B2B outreach to recruit brands and influencers to the Influmonster Marketplace.
- Developed branding guidelines, website templates, and UX improvements for the platform; ran Facebook/IG ads and Mailchimp email campaigns.
Assistant Ecommerce Manager - Larger Impact
(2016-12 - 2019-01)
- Launched thousands of products across Walmart, Etsy, eBay, and Amazon for Nobleworks and Best Card Company.
- Developed sales strategies and curated selling points for online listings; managed two brands.
- Worked expertly across Amazon Seller Central, Sellercloud, Helium 10, Jumpsend, Snagshout, Sellerlabs, and Sellbrite to boost SEO and sales.
