Dhruvika Joshi

Develop go-to-market strategy for ILEM JAPAN USA: identified 32+ retail partnerships, 35-40% response rate, closed 3 partnerships Launch UGC product marketing program: onboarded Billo platform; built pipeline of creators Evaluate 8+ strategic agencies, review proposals, and negotiate partnerships for multi-channel brand execution

Founding Marketing Intern, USA - ILEM Japan (Skincare & Wellness Luxury brand) - Anaheim, California

(2026-06)

• Develop go-to-market strategy for ILEM JAPAN USA: identified 32+ retail partnerships, 35-40% response rate, closed 3 partnerships
• Launch UGC product marketing program: onboarded Billo platform; built pipeline of creators
• Evaluate 8+ strategic agencies, review proposals, and negotiate partnerships for multi-channel brand execution

Junior Brand strategist - ILEM JAPAN - India

(2023-05 - 2025-05)

• Managed celebrity campaign portfolio: achieved 50% ROAS increase through strategic influencer selection, content optimization, and media spend allocation
• Led on-ground execution of luxury pop-ups and offline events for ILEM JAPAN, overseeing visual merchandising, inventory coordination, and customer engagement
• Contracted 3+ agencies to outsource PR and marketing in articles and media

Partnerships Strategist - Tawkify. Inc (Matchmaking business) - Los Angeles, California

(2025-11 - 2026-02)

• Conduct brand-level data analysis and evaluate male audience behavior to guide content, partnerships, and influencer selection
• Analyzed Instagram performance metrics to identify engagement drivers; used insights to develop partnership strategy and improve customer experience across touchpoints

Audience Insights & Growth Strategy Intern - Leaf (Audio Memory App) - Los Angeles, California

(2025-11 - 2026-02)

• Applied consumer insights from primary research to develop data-driven marketing strategies, optimizing customer targeting and brand positioning

Master of Science - Marketing Analytics (STEM) - University of Southern California (2025-08)

Bachelors - Business Administration - Pandit Deendayal Energy University (2020-06 - 2024-05)